Jasper Lament is the CEO of The Nature Trust of British Columbia, a leading land conservation organization based in B.C.
Each year, 50 per cent of charitable giving through CanadaHelps happens in December, equating to $35 million in donations to worthy causes. December 31 is the most popular day of giving, with $3.6 million donated on this day alone. Some individuals have a charity which they donate to year after year; others vary their charitable giving among an array of organizations. So what do people need to consider before deciding which charity to share their goodwill with this year?
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