Each year, 50 per cent of charitable giving through CanadaHelps happens in December, equating to $35 million in donations to worthy causes. December 31 is the most popular day of giving, with $3.6 million donated on this day alone. Some individuals have a charity which they donate to year after year; others vary their charitable giving among an array of organizations. So what do people need to consider before deciding which charity to share their goodwill with this year?
Jasper Lament is the CEO of The Nature Trust of British Columbia, a leading land conservation organization based in B.C.
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more