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Jedannah Vieira

Fashion Business Consultant & CPA, Founder of DressShift.com.

Jedannah is a Chartered Professional Accountant with 10 years of experience in strategy, finance and client service. She excels at growth initiatives and operational transformation. As a Fashion Business Consultant, she helps brands to grow sustainable businesses with healthy financials. Find her www.DressShift.com.
Why Affordable Luxury Denim Is About To Change

Why Affordable Luxury Denim Is About To Change Everything

For some of us, denim is a lifestyle choice. Sporting our prized jeans during work and play, it's only natural that maintaining our baby blues is part of life's daily routine. Bordering on an obsession similar to that of wine aficionados, 'denimheads' also thrive on a high that comes from seeking, enjoying and preserving special washes, cuts, vintages and grades of denim. There's just one problem: luxury denim is notoriously expensive. And now, there's a solution.
05/13/2016 05:27 EDT
The Great Fur Debate: 5 Ways To Make Up Your

The Great Fur Debate: 5 Ways To Make Up Your Mind

Fur is luxurious. It's style-wise, culturally enduring and socially debated. Old money, new money and bourgeoisie in between, we love fur, if not just the look of fur.Fur also happens to be the most debated fashion topic. To Fur or Not To Fur? That is the question. How do you decide?
02/11/2016 01:24 EST
The Next Big Fashion Trend Is Made In

The Next Big Fashion Trend Is Made In Africa

It's 2015, and yet there are no African brands selling in most North American stores, and where the raw materials are African, that message is not well-delivered or even sought-after. In the world of fashion, this represents a massive opportunity for fresh fashion ideas, business and growth.
01/05/2016 02:36 EST
My Open Love Letter to American

My Open Love Letter to American Apparel

American Apparel's energy and fashion risk-taking was refreshing, and I would venture to say that it revived a love for long-lost styles that have since been adopted and copied by many fast-fashion retailers. Blatant dare-to-dream mentality and unabated vision is so hard to come by these days. Whatever happens, American Apparel is an example of what to do.
10/15/2015 05:05 EDT