Jenica is a freelance writer with an erratic interest in fashion, lifestyle, books and culture.
It seems incredibly naïve to think that a profit-dependent, commercial venture is the final bastion of democratic values. Yet, in an age when companies are capitalizing on social responsibility, are brands unwittingly turning themselves into moral pedestals?
Interest in green economies, sustainable products and ethical commitments are undeniably growing. But, while consumer awareness for sustainability is rampant, does the talk translate into action? Have conscious consumers actually changed their buying habits to promote sustainability? Not necessarily, it seems.
05/04/2016 06:00 EDT
H&M's attempt to practice the closed-loop fibre strategy is a needed initiative in fashion sustainability. It is an interesting solution, not just for its environmental benefits, but also for its commercial and economic potential.
05/14/2014 05:37 EDT
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