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Jennifer Carlson

Founder Baby Gourmet Foods Inc.

Jennifer is the visionary behind Baby Gourmet Foods Inc, an organic baby food company specializing in nutritious and delicious packaged food for babies and toddlers. She successfully launched the Baby Gourmet brand in 2006 at The Calgary Farmers Market and has since built a company with product distributed in major retailers across North America.

She is the mother of two well-fed children and has a passion for all things culinary. Jen is an inspirational and motivational speaker to women, entrepreneurs and busy moms. In July 2011, Jen was recognized for her leadership and innovation. She was the recipient of the Ernst & Young Emerging Entrepreneur of the Year 2011 (Prairies). In 2014 Jen received the prestigious Women of Influence Trailblazer award on behalf of Baby Gourmet and her Squoosh product line was voted "Most Outstanding Product in Canada" by the World Tour by SIAL Awards (formerly SIAL d'Or Awards).

Baby Gourmet currently enjoys 25% market share in Canada as the country’s leading organic brand of Baby Food, available in all major Canadian retailers. Jen and her team recently expanded to the U.S. under the Go Gourmet brand, launching Slammers Snacks in Target and Safeway stores nationwide.
12 Nutritional Staples Every Baby

12 Nutritional Staples Every Baby Needs

You may have heard the saying, "Food before one is just for fun." And to a large extent, that's true. First foods allow baby to explore different textures and tastes and also takes the pressure off moms whose babies are small eaters. While you're having fun introducing baby to the wild world of food, it's still important to ensure that what you feed you little one, will provide the nutrients for them to grow healthy.
04/26/2017 01:22 EDT
Baby Starting Solids? Answers To 7 Questions You May

Baby Starting Solids? Answers To 7 Questions You May Have

Introducing solids to your baby can be both exciting and challenging -- at times it's emotionally exhausting, others, extremely satisfying. If you are well equipped with the best direction and ways to overcome the challenges, I promise you this will be a rewarding time in your parenting journey.
02/22/2017 11:03 EST
How To Introduce Your Baby To

How To Introduce Your Baby To Solids

As your baby begins solids, they are opened to a whole new world. It's an adventure of taste and texture -- from basic first cereals to complex puree blends. It's also significant because it's when your child's palate develops, forming a foundation for good eating.
01/26/2017 04:58 EST
Recipe Tips For Your Baby's First Holiday

Recipe Tips For Your Baby's First Holiday Season

Baby's first holiday season is full of exciting times! Why not make their adventure with food something just as exciting as their first meeting with the big man in the red suit? This is a great time to introduce your baby to the wide variety of foods that come out during the holidays.
12/14/2016 01:18 EST
4 Tricks To Curb The Halloween

4 Tricks To Curb The Halloween Treats

Buy Halloween candy a couple days before the big night. How many parents see Halloween candy in the stores early October and think they should stock up? Buying Halloween candy early only promotes the craziness. It goes into your cupboard and poses temptation not only for the kids, but also anyone looking for a sweet treat.
10/24/2016 03:24 EDT
You've Been Making Baby Food All

You've Been Making Baby Food All Wrong

When I decided I was going to make all of my daughter's baby food, I read everything I could on the topic -- how to introduce foods to baby, the best ways to prepare them for texture, and which foods to introduce when. But the real learning came from old-fashioned trial and error. After years of cooking for my kids and running my own baby food company, I'd like to share some of my tips for making baby food.
10/05/2016 09:32 EDT
Use The 80/20 Rule When Feeding Your

Use The 80/20 Rule When Feeding Your Kids

The breakdown is simple: 80 per cent of the time you focus on eating healthy and clean foods, and 20 per cent of the time you can look the other way and enjoy life's indulgences. I love food and have always felt when you deny cravings, you can set yourself up for a lifelong struggle with food.
08/22/2016 03:37 EDT
Healthy Meals Fit For Baby (And The Rest Of Your Family,

Healthy Meals Fit For Baby (And The Rest Of Your Family, Too)

I would usually end up eating baby food leftovers. But that wasn't going to work for everyone else. I started spending time creating recipes I could make for the whole family. Take one recipe, and find a way to make it baby-, kid- and adult-friendly.
06/23/2016 02:25 EDT
The Benefits Of Baby-Led Weaning Are Worth The

The Benefits Of Baby-Led Weaning Are Worth The Effort

Have you heard of baby-led weaning (BLW)? The formal term is given to the practice of skipping purees for baby and going straight to "real" food they can feed themselves. Personally, the idea of skipping the pureed stage and offering my six-month-old baby finger foods sounded terrifying.
05/03/2016 11:44 EDT
Setting Healthy Eating Habits Now Will Benefit Your Baby For

Setting Healthy Eating Habits Now Will Benefit Your Baby For Life

If your family has not adopted healthy eating already, the time when baby starts solids is the perfect opportunity to do so. If baby grows up among a family where fresh, nutritious foods are readily available and eaten at every meal, chances are that those habits will become part of their routines and expectations.
02/23/2016 03:36 EST
10 Things I Discovered After 10 Years Of Feeding

10 Things I Discovered After 10 Years Of Feeding Babies

A baby's relationship with food begins with their first bites. What babies eat early on has a profound effect on how their eating habits develop as they grow up. Exposure to a wide variety of flavors and textures develops their palate for good food.
02/03/2016 01:31 EST
9 Tips to Ease the Stress of Back to School

9 Tips to Ease the Stress of Back to School Lunches

Ask any parent and they will say making lunches is one of the most dreaded parts of the day. Being creative and offering healthy options their kids will actually eat is a challenge we all face during the school year. I've learned to avoid the dread by keeping my fridge and pantry well stocked and following these easy tips for creating healthy lunches kids will actually eat.
08/27/2015 12:59 EDT
Balancing Cooking and Convenience for Modern

Balancing Cooking and Convenience for Modern Parents

The challenge of creating healthy, delicious meals for your kids three meals a day, seven days a week, 52 weeks a year is made a little trickier when balancing it with the modern parent's everyday schedule. So whether homemade, halfway homemade or just plain convenient, here are some tips to finding that elusive balance between cooking and convenience.
03/18/2015 08:11 EDT
Kids and the Kitchen: Introducing Tools for

Kids and the Kitchen: Introducing Tools for Cooking

I was inspired to do this post for two reasons. First, because of all the kids cooking competition shows that have popped up over the past couple of years and secondly, who doesn't want their kids to learn how to cook gourmet meals for them?
02/11/2015 06:09 EST
Do Your Tots Wage War Against Mealtime? Embrace

Do Your Tots Wage War Against Mealtime? Embrace Snacking

Snacks can be our arsenal. I view healthy snacking as added insurance that picky eaters are getting the necessary nutrients when they push their dinner away. Below I give you five (hard-won) tips to say bye-bye to battles.
01/22/2015 05:12 EST
Halloween Switch Witch: How I Get My Kids to Give Up

Halloween Switch Witch: How I Get My Kids to Give Up Candy

Obviously I'm not going to try to convince my kids NOT to dress up and miss out on an experience that they look forward to with friends. I'm also not the house that hands out toothbrushes or apples in an effort to deprive the neighbourhood kids of their sugar conquest (no crying on my stoop, thank you).
10/09/2014 03:11 EDT
7 Time-Saving Lunch Box

7 Time-Saving Lunch Box Tips

A week after school starts, the Stepford Mom urge gives way to reality. Imperfect, chaotic reality. After a few years of experiencing the inevitable back-to-school hangover, I've learned a thing or two about realistically packing lunches. Here are some of my top lunch box tips.
09/17/2014 12:40 EDT
5 Ways to Use Baby

5 Ways to Use Baby Food

One of my favourite things while building my business feeding babies over the years has been the constant surprises, inspiration and feedback I get from moms. With that in mind, I decided to share the top five fun (and bizarre) uses I've come across for baby food.
03/17/2014 05:28 EDT