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Jennifer Osborne

Digitial & Inbound Marketing Expert

Jennifer Osborne is a digital marketing expert. She is the President of Search Engine People Inc. (SEP), Canada's largest digital marketing firm, which has been on the PROFIT 100 ranking of Canada's Fastest Growing Companies for the past five consecutive years and named one of PROFIT Magazine’s 50 Fastest Growing Companies in the Greater Toronto Area. Jennifer has been named as one of Canada’s top women entrepreneurs.
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Hashtags Can Help Small Businesses Play In The Big Leagues

One symbol has become a powerful tool for connecting with intended audiences on social media: hashtags. They help expand a social network, allow one to participate in important conversations and increase online visibility. While using hashtags on social media may seem like common sense, knowing how to use them strategically is key.
12/04/2015 04:16 EST

Understand Your Online Target Audience in Three Steps

Understanding your target online audience is a key process in order to achieve objectives such as increasing sales and leads. To some, this can be a daunting process, but there are three simple ways to get to know your audience: testing, leveraging analytic platforms and doing competitor research.
07/08/2015 08:32 EDT
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Eight Dos and Don'ts of Timely Social Media Campaigns

Social media campaigns aim to enhance a company's marketing efforts, but sometimes, they don't always go as planned. Effective social media campaigns include posting original content that is timely, relevant and appeals to a target audience. However, what some businesses define as timely and relevant may not be the same as how the target audience identifies with it.
04/16/2015 12:51 EDT

It's Time We Ended the Gender Gap in Digital

When we hold executive meetings here at our offices, the room is split 50/50 between women and men around the table. It's not an image that's often seen in our digital technology field and one that needs to become more norm and less exception.
10/10/2014 12:49 EDT