Digitial & Inbound Marketing Expert
Jennifer Osborne is a digital marketing expert. She is the President of Search Engine People Inc. (SEP), Canada's largest digital marketing firm, which has been on the PROFIT 100 ranking of Canada's Fastest Growing Companies for the past five consecutive years and named one of PROFIT Magazine’s 50 Fastest Growing Companies in the Greater Toronto Area. Jennifer has been named as one of Canada’s top women entrepreneurs.
When it comes to women in tech, we know there needs to be a shift in attitude. Especially for females first entering and aiming to follow a progressive career path. While many emerging into the industry from technology programs worldwide, once in their field, there is still little advancement into upper management positions.
One symbol has become a powerful tool for connecting with intended audiences on social media: hashtags. They help expand a social network, allow one to participate in important conversations and increase online visibility. While using hashtags on social media may seem like common sense, knowing how to use them strategically is key.
12/04/2015 04:16 EST
Consumers want streamlined and intuitive products, but sometimes that comes at the cost of giving up some privacy. Businesses and developers want to create apps that will be used by many, which leads to monetization via fees, advertising and leveraging of data collected.
08/07/2015 09:24 EDT
Understanding your target online audience is a key process in order to achieve objectives such as increasing sales and leads. To some, this can be a daunting process, but there are three simple ways to get to know your audience: testing, leveraging analytic platforms and doing competitor research.
07/08/2015 08:32 EDT
Social media campaigns aim to enhance a company's marketing efforts, but sometimes, they don't always go as planned. Effective social media campaigns include posting original content that is timely, relevant and appeals to a target audience. However, what some businesses define as timely and relevant may not be the same as how the target audience identifies with it.
04/16/2015 12:51 EDT
You may think your website does not run the risk of a security breach, but think again. With the recent public security breaches of popular websites, it is time to reexamine your security measures and ensure you have the proper tactics set in place.
02/21/2015 03:15 EST
When we hold executive meetings here at our offices, the room is split 50/50 between women and men around the table. It's not an image that's often seen in our digital technology field and one that needs to become more norm and less exception.
10/10/2014 12:49 EDT
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