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Joanna Track

Serial digital entrepreneur, passionate marketer, fanatic about content strategy, ecommerce expert

Joanna is the co-founder of Good Eggs & Co, a consultancy dedicated to helping brands hatch new ideas to build their businesses. She is best known for her prior entrepreneurial pursuits, Sweetspot.ca and eLUXE, two of Canada’s most well known online destinations for women. Speaking of online destinations, in September 2016 Joanna launched another digital property. The Bullet is Canada’s newest destination for national and international news. It’s a quick daily shot delivered to your inbox, recapping the world’s headlines with a dose of lighthearted humour.
There's A Good Chance You're A Horrible

There's A Good Chance You're A Horrible Boss

Since I've been both an employee and an employer, I know rules are needed to help a company run smoothly. Yet, many (too many) are for (as corporations love to say) "optics." It's always amazed me how little wiggle room there is in big companies. Employees typically work more hours than they're supposed to, and while not all employers have the ability to reward their hard work monetarily, they can certainly thank them in other ways.
06/13/2017 12:00 EDT
A Marketer's Perspective On How Traditional Media Can Save

A Marketer's Perspective On How Traditional Media Can Save Itself

The next time you read about mass layoffs or publications shutting down at the big media companies, don't be so quick to blame it on the Internet or millennials. Neither of them are going away, but if the big guys don't start doing something differently, they will.
05/18/2017 03:59 EDT
Love For The

Love For The Haters

The first time you experience it, you might want to cry (well, you probably will cry); you might want to stop speaking up in meetings; you may be afraid to make that next call. But you have to fight it. You need to fight your haters.
05/08/2017 04:21 EDT
I Don't Believe In Startup

I Don't Believe In Startup Unicorns

For us digital entrepreneurs, a unicorn is what we call a start-up with a valuation of more than a billion dollars. (Yes, I said billion -- with a B.) It's what every self-employed techie dreams of: coming up with that one needle-in-a-haystack idea that's going to pay off every penny of debt and let you live a carefree life for the rest of your life.
05/02/2017 11:28 EDT
When The News Is About The News, We All

When The News Is About The News, We All Lose

This is not a phenomenon that is exclusively occurring within the borders of our neighbour to the south. As Canadian media is undeniably shaped by American broadcasters, our news coverage has come to reflect this disorder. In our daily news publication, we work tirelessly to balance Canadian coverage with American and other world happenings.
03/15/2017 12:04 EDT
How To Be A Serial

How To Be A Serial Entrepreneur

More than a decade ago, I made the life-changing (aka turned upside down) transition from the corporate world to the realm of self-employment. Being able to set my own schedule, control my income, follow my passion and be my own boss has been equal parts rewarding and terrifying, and it's something I think everyone should experience.
02/22/2017 06:32 EST
4 Canadian Values That Have Guided My

4 Canadian Values That Have Guided My Success

I know I'm stating the obvious to my fellow Canucks, but there are a few tried-and-true Canadianisms that have served me well, both professionally and personally (and perhaps that Internet troll of a U.S. president-elect might consider trying them).
12/14/2016 05:55 EST