To devise innovative solutions to emerging challenges, organizations of all shapes and sizes will need to break down the silos that stifle the collaboration and creativity needed for innovation to thrive. The digital economy has reshaped many jobs, and one of the clearest illustrations of this trend is how the CMO's role has evolved over the last decade.
Joseph is the founder of Huddle, a service design and innovation consultancy that helps organizations create new value through innovative service models and experiences.
While law societies and bar associations across the country address the issue though awareness, education, and workshops, comparatively little has been done to examine and address how the current structure of legal services can contribute to burnout. Could we innovate less stressful careers?
07/18/2016 03:43 EDT
Unlike products, services require a user's participation throughout the journey. From on-boarding to invoicing, direct and consistent contact between the service provider and the service user means that there is enormous opportunity (and risk) to your brand at every touchpoint and even the spaces between them.
05/24/2016 04:02 EDT
The reason ad blocking has been met with so much fervor, is that it challenges the very basis upon which much of the internet is run and financed. The public accesses content for free, in exchange for seeing ads that produce income for the creators of such content. The ethical dilemma has been framed as the following: does the public have a right to both consume the content, and block ads?
10/28/2015 03:45 EDT
Brand. It's an abstract concept surrounded by many myths and much misinformation. Chief among them is the assumption that a brand is first and foremost about a logo, tagline, or mission statement. Yes, these things matter, but not nearly as much as you might think.
09/18/2015 08:10 EDT
To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.
08/11/2015 05:14 EDT
As the SCOTUS decision permeates business and marketing discussions, there have been a few arguments against brands publicly supporting equal marriage and LGBT rights. And not always the kinds of truthiness inspired arguments you might expect, but rather, reasoned (if ill-informed) arguments based on a few common assumptions. I'd like to address those here.
07/05/2015 06:43 EDT
Without careful attention to some of the ways data can be misused, we run the risk of acting on those insights with potentially damaging outcomes. Identifying mistakes individuals and organizations make when dealing with data is important not just to data analysts and decision makers, but to the public too.
06/11/2015 08:13 EDT
With video continuing to dominate on social media as a more relatable, engaging and effective alternative to static forms of content, brands have a lot to win in this sphere, especially those with causes to promote. But not all videos are created equal, and not all campaigns know how give a video the leverage it needs to be seen.
05/12/2015 12:34 EDT
For some time now, marketers have been talking about the importance of brands being authentic on social media. Social media is evolving. The trend toward disposable content, perhaps, isn't a trend toward the disposable, but a trend toward the authentic and real. Just as in real life, people prefer to interact with others who show vulnerability and authenticity.
04/16/2015 01:02 EDT
At present, there is no one governing body that oversees data usage by marketers and media platforms. There are codes of ethics put out by the Canadian and American Marketing Associations, as well as individual ethical codes drafted by marketing research associations among others, but who is accountable to them?
03/25/2015 05:50 EDT
A portmanteau of "pink" and "whitewashing," pinkwashing is sometimes used to describe organizations who tout support for LGBTQ causes to distract from less ethical endeavours, or who do so without backing their messages through appropriate actions or policies. So how can you as an inclusive, diversity-loving organization reach LGBTQ communities in the right way? Here are five tips.
03/11/2015 12:50 EDT
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