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Joseph Ottorino

Managing Director, Virgin Mobile Canada

Joseph Ottorino is managing director at Virgin Mobile Canada. He’s smart, witty, dashing and overall a pretty cool guy. He leads the Virgin Mobile Canada team, elevating the RE*Generation movement, enhancing Member experiences and growing the Virgin Mobile brand across Canada. Joseph loves shaking things up and wants to go back to Virgin’s roots of being unexpected.
We Need to Channel Our Online Outrage Toward Important Social

We Need to Channel Our Online Outrage Toward Important Social Issues

How is it that we become outraged by one tweet from a celebrity and not by any number of grave issues and epidemics facing society as a whole? After all, there is certainly no shortage of worthwhile causes to support. One issue that's certainly got my attention is youth homelessness in Canada.
05/12/2015 05:50 EDT
Why Do Canadians Love the 'Humblebrag' So

Why Do Canadians Love the 'Humblebrag' So Much?

You've probably seen the photos and posts before: friends thrilled to attend a party, their Friday night post-work drinks at a new bar, or even selfies with a celebrity. Of course you'd want to show off your amazing experiences to your friends and followers! But to avoid being labeled a humblebragger, try finding the balance for the types of posts you share and avoid faux humility.
01/15/2015 05:26 EST
Why We Should Measure Success by Social

Why We Should Measure Success by Social Good

Your brand has an audience you've worked hard to cultivate, but part of that includes those who are the most connected to your company: your employees. They're already working together to achieve your businesses goals and are passionate about the company succeeding. You should look to find ways to give your team a chance to become involved in something bigger.
08/01/2014 12:37 EDT
How Your Smartphone Can Actually Improve Your Social

How Your Smartphone Can Actually Improve Your Social Life

Maybe it's just my years in telecommunications but I think smartphones are a powerful force for bringing people together. Here are a few easy ways I use my phone to organize my life that may just help you keep your social life from fizzling.
06/27/2014 06:26 EDT
Why Canadians Love Taking

Why Canadians Love Taking Selfies

I've taken the occasional selfie myself, but I did raise an eyebrow when Oxford Dictionaries chose "selfie" as their word of the year for 2013. This made us here at Virgin Mobile want to dig a little deeper to find out more about the self portrait. To celebrate the "year of the selfie", we conducted a study to discover Canadian selfie habits.
01/20/2014 12:07 EST