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Julie Rusciolelli is the President of MAVERICK, a Toronto based communications agency. Her career spans more than 25 years counseling and developing communications programs for some of the world’s largest brands. She founded MAVERICK 17 years ago and now oversees a creative group of 20 employees delivering unique product and corporate initiatives to Canadian audiences. From health and beauty products to technology solutions, her firm has launched hundreds of new products and services into Canada.