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Julie Rusciolelli

President, MAVERICK

Julie Rusciolelli is the President of MAVERICK, a Toronto based communications agency. Her career spans more than 25 years counseling and developing communications programs for some of the world’s largest brands. She founded MAVERICK 17 years ago and now oversees a creative group of 20 employees delivering unique product and corporate initiatives to Canadian audiences. From health and beauty products to technology solutions, her firm has launched hundreds of new products and services into Canada.
How Lady Gaga Got Her Brand Kevin Mazur via Getty Images

How Lady Gaga Got Her Brand Back

The Lady Gaga we fell in love with 10 years ago is back and better than ever. The icon who carved out an indelible brand persona has finally returned to her fans, her roots, her senses, and to her betrothed little monsters. She has reclaimed her trademark pedigree that made her the irrepressible image we all fell in love with. And she did it without any outside help or needless controversy.
02/09/2017 07:34 EST
5 Reasons To Keep Your Day Marc Romanelli via Getty Images

5 Reasons To Keep Your Day Job

Going from corporate keener to lone crusader takes more than courage and vision, it takes a new form of motivation, a new way of working; relying solely on yourself to get things done. When you decide to strike it out on your own, nothing even remotely resembles your corporate gig. Basically, your world has lost its safety net - until you create it again.
05/04/2016 04:35 EDT
10 Signs You're an shutterstock

10 Signs You're an Entrepreneur

I wasn't born with the DNA of an entrepreneur, it was more of a learned and progressive journey. I think becoming an entrepreneur comes from a deep emotional desire to do your own thing. Period. It isn't motivated by money, either. That's just what people think and they couldn't be more wrong.
09/09/2015 05:28 EDT
Children Should See the Horrors of Drug Spencer Platt via Getty Images

Children Should See the Horrors of Drug Use

Why not show the seedy, disgusting underbelly and sickening adverse effects drugs have on us feeble humans? Images of a deviated septum, busted arm veins, chronic bleeding noses, rotten teeth, fetal effects, undernourished human bodies, etc. Horrifying images of what drug use has on the human body. Visceral images that make one think "that's repulsive, I'll never do that." We usher in a movement that illustrates and encourages dialogue about the revolting face of what drugs do: destroy the human spirit, decay our bodies, ruin families, and ultimately lead us to an early grave. There is NO glamour in drug use, no matter what Kanye is singing about.
07/24/2015 12:33 EDT
15 Lessons After 15 Years of Being an

15 Lessons After 15 Years of Being an Entrepreneur

As an entrepreneur I've learned valuable lessons along the way; on how to run a company, how to manage people and how to create a signature culture that transcends every part of the organization. So on this historical day, here are my 15 lessons learned over the past 15 years.
06/06/2014 05:10 EDT
So, You're a Working Mom... Big Getty Images

So, You're a Working Mom... Big Deal

When did the term "working mom" come into the popular vernacular? I cannot, for the life of me, figure out why any woman with a job and children would describe herself as a working mom. My husband is a wonderful father, and great business leader, however, he does not refer to himself as a working dad. In fact, I don't know one man who works while raising a family and calls himself a working dad. So why do we?
04/02/2014 12:31 EDT