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Julie Rusciolelli

President, MAVERICK

Julie Rusciolelli is the President of MAVERICK, a Toronto based communications agency. Her career spans more than 25 years counseling and developing communications programs for some of the world’s largest brands. She founded MAVERICK 17 years ago and now oversees a creative group of 20 employees delivering unique product and corporate initiatives to Canadian audiences. From health and beauty products to technology solutions, her firm has launched hundreds of new products and services into Canada.
How Lady Gaga Got Her Brand

How Lady Gaga Got Her Brand Back

The Lady Gaga we fell in love with 10 years ago is back and better than ever. The icon who carved out an indelible brand persona has finally returned to her fans, her roots, her senses, and to her betrothed little monsters. She has reclaimed her trademark pedigree that made her the irrepressible image we all fell in love with. And she did it without any outside help or needless controversy.
02/09/2017 07:34 EST
Don't Let Fear Be Your Guide To Planning A

Don't Let Fear Be Your Guide To Planning A Vacation

I prepared for this trip months before, but not in the way I should have. With the recent bombings and terrorist activity in the countries I was about to visit, it seemed we couldn't go a month without an attack in Europe making headlines in Canada. This put me and my husband on high tourist safety alert.
09/13/2016 02:38 EDT
5 Reasons To Keep Your Day

5 Reasons To Keep Your Day Job

Going from corporate keener to lone crusader takes more than courage and vision, it takes a new form of motivation, a new way of working; relying solely on yourself to get things done. When you decide to strike it out on your own, nothing even remotely resembles your corporate gig. Basically, your world has lost its safety net - until you create it again.
05/04/2016 04:35 EDT
The U.S. Election Matters To Canadians Who Call America

The U.S. Election Matters To Canadians Who Call America Home

I pay American property tax. I depend on their health care system when I need it. I support U.S. charities. I shop in the U.S. I spur on the local economy as much as I can. I respect American ways, the flag, the veterans. I follow the rules and way of life every time I'm there. I am no longer a visitor to the USA. I am part of the national tapestry.
03/08/2016 05:42 EST
Focus On Little Changes For Long-Term Success In

Focus On Little Changes For Long-Term Success In 2016

There are many theories for why resolutions don't work, but most boil down to two reasons: we try to change too much at once and our resolutions are too big to tackle, so we give up. We give up far too easily. In fact, it's the little incremental changes we make that truly add up to monumental gains .
12/30/2015 02:11 EST
What Brands Can Learn From James

What Brands Can Learn From James Bond

Producer Albert R. Broccoli figured out how to make a ton of gold bullion and keep people coming back 50 years later, despite repackaging the lead a number of times. Agent 007 can teach us a few things about brand eminence and brand longevity.
11/06/2015 04:43 EST
4 Ways to Be a Better

4 Ways to Be a Better Client

Having been on the consultancy side of the business for most of my adult life, I can unequivocally tell you that clients who are pleasant, respectful, collaborative and open-minded will get primo work from their agency.
10/02/2015 08:34 EDT
10 Tips to Help You Go From Intern to Full-Time

10 Tips to Help You Go From Intern to Full-Time Staffer

I've offered full-time employment to almost 80 per cent of those who have interned at my firm. If you just landed an internship, take the advice from someone who has seen the best and worst of interns. If you are trying to make this internship roll over into a full time gig, keep these points in mind.
09/22/2015 08:05 EDT
10 Signs You're an

10 Signs You're an Entrepreneur

I wasn't born with the DNA of an entrepreneur, it was more of a learned and progressive journey. I think becoming an entrepreneur comes from a deep emotional desire to do your own thing. Period. It isn't motivated by money, either. That's just what people think and they couldn't be more wrong.
09/09/2015 05:28 EDT
Children Should See the Horrors of Drug

Children Should See the Horrors of Drug Use

Why not show the seedy, disgusting underbelly and sickening adverse effects drugs have on us feeble humans? Images of a deviated septum, busted arm veins, chronic bleeding noses, rotten teeth, fetal effects, undernourished human bodies, etc. Horrifying images of what drug use has on the human body. Visceral images that make one think "that's repulsive, I'll never do that." We usher in a movement that illustrates and encourages dialogue about the revolting face of what drugs do: destroy the human spirit, decay our bodies, ruin families, and ultimately lead us to an early grave. There is NO glamour in drug use, no matter what Kanye is singing about.
07/24/2015 12:33 EDT
My Canada Is Defined By Homemade Pasta, Not Tim

My Canada Is Defined By Homemade Pasta, Not Tim Horton's

My parents raised me with an Italian paintbrush against a stark blank Canadian canvas which we discovered together slowly and willingly as a family, and on my own life's journey through school, work, marriage and raising a family.
06/26/2014 05:35 EDT
15 Lessons After 15 Years of Being an

15 Lessons After 15 Years of Being an Entrepreneur

As an entrepreneur I've learned valuable lessons along the way; on how to run a company, how to manage people and how to create a signature culture that transcends every part of the organization. So on this historical day, here are my 15 lessons learned over the past 15 years.
06/06/2014 05:10 EDT
So, You're a Working Mom... Big

So, You're a Working Mom... Big Deal

When did the term "working mom" come into the popular vernacular? I cannot, for the life of me, figure out why any woman with a job and children would describe herself as a working mom. My husband is a wonderful father, and great business leader, however, he does not refer to himself as a working dad. In fact, I don't know one man who works while raising a family and calls himself a working dad. So why do we?
04/02/2014 12:31 EDT
My Daughter Almost Died Before I Found a Balance Between a Career and

My Daughter Almost Died Before I Found a Balance Between a Career and Motherhood

I desperately searched the surroundings but she had vanished. 'Someone took my child' was all I said when I dialled 911. Rescue crews were already curbside, when my neighbour saw a bright pink jacket floating in the water, he found my daughter, pulled her out of a pond in the nearby golf course our house backs onto.
10/24/2013 08:26 EDT