In today's connected world, the Internet and social media can provide millions of more appropriate and qualified mentors. Indeed, the web has democratized mentorship and made it easier than ever to solicit guidance and advice from people all over the world who have previously beaten down a path much like the one you're trying to follow.
Karin Campbell is an award-winning communications executive and the Director of Marketing and Communications for Salesforce Canada, the Customer Success Platform and world’s #1 CRM. Karin has worked for some of the world’s leading companies and has extensive experience in marketing and public relations. At Salesforce, Karin leads organic lead generation, external communications, content marketing, SEO and brand advertising for Canada. Karin holds a B.A. in Political Science and History from Dalhousie University and a Post-Graduate Certificate in Public Relations from Humber College. She is currently completing an executive MBA program at Cornell and Queen's University. Salesforce Canada Blog: www.salesforce.com/ca/blog/ LinkedIn: https://ca.linkedin.com/in/karincampbell Follow Karin on Twitter: twitter.com/KarinTCampbell
The busy holiday season is quickly approaching, and along with the festivities can come a lot of stress. From finding gifts for everyone on your list to meal planning and hosting friends and family, the mounting expenses that come with this time of year can be a great cause for stress. It's easy for budgets to be blown -- quickly -- if you're not keeping a close eye on them.
12/14/2016 07:41 EST
A good marketer can find lessons and inspiration from just about anywhere. Whether it's a leveraging a pop culture moment, new trends, or a season, great marketers can bring a brand to life by paying attention to what's going on around them and listening to their audiences.
10/24/2016 12:34 EDT
With kids exposed to technology earlier and earlier, and more children showing an interest in science, technology, engineering and math (STEM) subjects, it's likely that your own child could someday become a tech entrepreneur.
06/29/2016 02:37 EDT
Rather than drop the kids in front of the TV for a marathon viewing of their favourite shows (as tempting as that may sound to both you and them) or keep your fingers crossed that the weather cooperates for outdoor fun, consider breaking out a few STEM (Science Technology Engineering and Math) activities to keep them entertained and engaged while still learning.
03/11/2016 02:44 EST
Awards season is upon us. If you've avoided the online discussions about red carpet fashion over the past few weeks, consider yourself in the minority. Whether or not you're a fan of the inevitable musical montages, the teary speeches and the awkward presentation banter, there's a lot that businesses can learn from awards season.
02/25/2016 03:59 EST
The holiday season is upon us, which means keeping track of far more than usual. If you're anything like me, that means juggling everything from shopping lists and holiday party schedules, to budgets and gift wrapping on top of what I've already got going on at both work and home.
12/11/2015 12:10 EST
According to Statistics Canada, women accounted for only 39 per cent of university graduates aged 25 to 34 with a STEM degree in 2011, compared with 66 per cent of university graduates in 2011. Among those female STEM graduates, only 30 per cent graduated from mathematics and computer science programs, indicating a large gender gap.
12/08/2015 04:18 EST
As winter approaches and the trees are losing their leaves, there's no better time to take a good look at the season passing us by: Pumpkin Spice Season. While it tends to be a love-it-or-hate-it flavour, there's a lot that marketers can learn from the pumpkin spice phenomenon.
11/03/2015 11:19 EST
There are so many amazing benefits to being a parent, but not a single one of them involves free time. Whether you're juggling summer camps and activities or thinking about how you're going to manage life when the school year starts again, the time of a parent is always spent on the go.
08/06/2015 12:56 EDT
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