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Kendra Hagerman

Freelance Fashion Writer and Founder,

Kendra Hagerman is a freelance fashion writer and founder of

Five Breakthroughs That Will Change Your Beauty Routine

The beauty industry may not be the first thing that comes to mind when it comes to technology and innovation, but like most industries, innovation plays a major role in its advancement. The next time you reach into your beauty bag for the product you've been using for years, consider these unique tools of the trade to help you complete common beauty tasks in a new and improved way.
11/19/2013 12:16 EST
Flickr: earthlydelights

A Skincare Guide for Safer Fun in the Sun

Protective and preventative beauty products may not be as glamorous as creamy lipsticks or glossy polishes, but they are a skincare staple for fun in the sun. For the best results, look after your skin from sunscreen application to after sun care, and choose products that work with your skin type.
06/20/2013 08:53 EDT
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MORE Online Fashion and Beauty Sites that Actually Ship to Canada

As a Canadian, there's an unfortunate reality that we are forced to accept: sometimes, we get the short end of the stick. We are used to feeling disappointed when we find out that a website won't ship to our glorious country. But times are changing, and major brands, companies, and stores are considering their Canadian customers.
04/23/2013 05:15 EDT

Going Green for Earth Day 2013

The colour green represents fertility, life, and hope, and what better way to embrace this colour than on Earth Day? Whether you participate in it by recycling your cosmetics packaging, using a reusable cup, or choosing eco-friendly products, now is the time to go green.
04/22/2013 12:07 EDT
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Five New Beauty Products to Try this Spring

From new life to new buds on the trees, spring is synonymous with a new start. Embrace the season of new by breathing some life into your beauty routine. Start fresh by trying some of the latest beauty products to hit shelves for Spring/Summer 2013.
03/12/2013 12:08 EDT

Get the Look for Less: Jenni Kayne D'Orsay Flat

If you think that flats can't be stylish, designer Jenni Kayne may change your mind. Her versatile D'Orsay flat has quickly become a fashion favourite, and has been spotted on celebrities like Jessica Alba, Emma Roberts, and Mandy Moore.
02/07/2013 05:48 EST

Gift Guide: A New Take on Old Classics

Fashionistas and beauty buffs can be surprisingly easy to buy for. Give them the latest nail polish, wardrobe staple, bold eyeshadow, or funky accessory, and they will melt like lipstick on a hot summer day. If you really want to impress the fashion and beauty lovers in your life, upgrade your holiday gifts to these new takes on old classics.
12/10/2012 05:26 EST

Five Beauty Questions for L'Oréal Paris Canada's Eddie Malter

Do you ever wish you could pick a beauty expert's brain? I had the chance to sit down with the official makeup artist of L'Oréal Paris Canada, Eddie Malter, and ask him some of my burning beauty questions. As the Artistic Director for L'Oréal FashionWeek and a beauty expert on Project Runway Canada, he is definitely the man with all the answers.
12/06/2012 05:19 EST

Green is in for Fall: Beauty Brands that Recycle

The fashion and beauty industry can be hard on Mother Nature. Thankfully, many companies, brands, and retailers are adopting environmentally friendly and sustainable practices in an effort to decrease their impact on the environment. Looking good and doing good has never been so rewarding.
11/19/2012 12:55 EST

How to Dress Up Denim

No matter what your style is, there are likely a dash of denim in your dresser drawers. Comfortable and versatile, denim reinvents itself season after season, and can be worn year-round. It may not seem like an office essential, but worn correctly (and in the right office environment), it can be a comfortable alternative to everyday office wear.
09/21/2012 08:08 EDT

Look Sharp in These Affordable Studded Loafers

This studded smoking shoe has been spotted strolling through the streets of Manhattan, strutting down runways, and kicking it on the pages of fashion magazines. But if you don't have the cash for a pair of designer kicks, that doesn't mean you can't rock this dapper trend.
06/26/2012 07:55 EDT

The Friendship Bracelet Has Grown Up

A good friend is always in style, and like the peaks and valleys of playground popularity, friendship bracelets have made a comeback in a big way. The friendship bracelet has grown up, and the typical plastic gimp or floss wrist adornments have transformed into an effortless accessories.
05/30/2012 02:43 EDT

10 Ways to Save Money on Fashion and Beauty Items

Those receipts for the perfect pink lipstick, a new pair of shoes, and the latest nail polish can add up quickly. By implementing a few money-saving fashion and beauty tricks, it's possible to some of your cash for that new purse you've been dreaming of.
03/07/2012 11:58 EST