Lindsay Finneran Gingras is Director, Integrated Digital Communications and Campaigns at Enterprise Canada, a leading public affairs and strategic communications firm. Lindsay is a specialist in digital communications and has been a media source for commentary on the digital news of the day.
The recent feud between Swift and Kardashian may, on the surface, look like petty celebrity gossip. But it tells us more about our modern landscape, demonstrating a master class in controlling the narrative and tearing down your competitor, than almost any relevant MBA case study.
Has a hashtag ever influenced a vote? Probably not. Did a Twitter meme ever sway a key voting demographic? We will have to ask #bathrobeguy, but I'll wager no. But when we talk about digital, we're talking about strategy far beyond these primitive social tactics. We're talking about a suite of tools that reinforce, strengthen and improve traditional and key campaign functions.
09/04/2015 08:11 EDT
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