Self-awareness is the starting point for self-improvement. The more you pay attention to how you operate, the faster you'll understand why you do the things you do and how it impacts your life. It's the difference between sleepwalking your way through existence and peeling back the veil of who you truly are and beginning to grow into who you can be.
Digital Entrepreneur, Life Journalist
Lisa Ostrikoff is a TV Journalist/Anchor turned Founder of <a href="http://www.bizboxtv.com/" rel="nofollow">BizBOXTV</a>, a Social Video Advertising Agency. Lisa is also a <a href="http://www.theglobeandmail.com/authors/lisa-ostrikoff" rel="nofollow">Business Columnist </a>for The Globe and Mail.
If your videos are bad, it's very hard for your business to be perceived as professional. Bad quality video is actually proven to negatively affect brand perception.
11/20/2015 02:21 EST
The story of your business is a starting point that should never be underestimated. It needs to be an engaging tale to get
03/05/2015 04:52 EST
This is a great place to start when looking at your overall video strategy and deciding what content to include and what stories to tell. Come up with three key messages for potential customers to absorb, and then work on simplifying them. Get someone to view your businesses from an outsider's perspective, which can add additional insight.
10/06/2014 12:53 EDT
You've finally decided to hire a production company, or to film your own video blogs to market your business. The idea of putting yourself "out there" might be terrifying, but it doesn't have to be. Working with the right crew or doing some trial runs on your own can make all the difference. Here are four tips to ensure you look your best when in the spotlight.
10/06/2014 12:53 EDT
It's taken two decades, but the time has finally arrived: Canadian advertisers now spend more on digital than they do on print, radio and television advertising, according to a recent report from IAB Canada.
10/05/2014 10:41 EDT
There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
01/14/2014 12:13 EST
Canadians are plugged in more now than than ever before. From how long we use the Internet, to our level of website engagement, to our appetite for online video, Canada is on top of the world when it comes to everything online. This is great news for marketers and advertisers.
09/15/2013 11:45 EDT
My life has been "busy" and a lot of work for quite some time now, and that's something I don't want to change. I still take the necessary time to unplug and fill myself and my family up, but cannot deny that I also thrive off of creating and growing in business. That will likely always be part of me, even with a new baby at my side. My work is very much tied into what I want to create for my family to benefit from. I have complete respect for the women who grow up with a complete focus on wanting to stay home and raise a family... but for me, part of what I want to represent to my children is showing them that they have the ability to "have it all."
09/13/2013 11:25 EDT
A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.
05/24/2013 12:29 EDT
I've seen business owners and personal contacts tarnish their reputations with a few words or a few clicks, not fully realizing the power of the digital world we now live in. Every picture you post, every status or page you like, and every update you share is essentially announcing to the world who you are, permanently.
05/23/2013 12:18 EDT
Within milliseconds of the explosions, #BostonMarathon and #PrayForBoston were trending topics on Twitter. This is today's reality when it comes to tragedy. We live in a day and age where news finds us, we don't need to even look for it. Online, in the midst of tragedy, it's easy to spot those who care... those who don't... and those who would and do dare to make some sort of joke or cast blame before all of the facts have been sorted. While this online always-connected life exposes us to tragedy faster and with more detail and impact than ever before... it also allows us to feel connected, to reach out and support one another like never before.
04/16/2013 12:14 EDT
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