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Lyda Mclallen

Writer, food lover and professional entrepreneurs stalker

Lyda Mclallen is the founder of Talk+Tell, a book marketing, and publicity consulting company. When she is not reading or developing new recipes, Lyda is launching/managing new book marketing campaigns or is writing. As a full stack marketer, Lyda writes new articles to teach authors how to produce the same successful PR and marketing campaigns results that she has helped Bestselling authors achieve. To learn more about Lyda and Talk+Tell you can visit her website at
These Healthy Marshmallows Will Change Your Carolyn Taylor Photography via Getty Images

These Healthy Marshmallows Will Change Your Life

They might be unhealthy, but marshmallows are fundamental to having the perfect hot chocolate, campfires, and Rice Krispies squares. Yet, diabetics and others who need to limit sugar intake miss out on the simple pleasures that marshmallows bring due to high levels of corn syrup and sugar. This is of course completely unfair. I believe everyone needs to experience the tasty pleasures of roasting a marshmallow over a campfire or adding a few too many marshmallows to your hot chocolate!
11/21/2016 07:05 EST
Micro-Influencers Prove Less Can Be More In mikkelwilliam via Getty Images

Micro-Influencers Prove Less Can Be More In Marketing

The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement.
10/26/2016 02:29 EDT
Spicy Mango and Lime Popsicles shutterstock

Spicy Mango and Lime Popsicles Recipe

If you ever visit Mexico or any Latin American country don't be surprised if you see locals eating chili sprinkled mangos on a stick. Mango and Spice (specifically chili) might seem like an odd combo,...
10/05/2016 09:54 EDT
5 Reasons To Add Spirulina To Your Jessica L. via Getty Images

5 Reasons To Add Spirulina To Your Diet

You might be surprised to learn that spirulina is the algae you might see floating on top of a pond. It is that same algae that stops you from going for a swim. This algae is excellent for you. When you eat it in its final form of Spirulina, it is safe to eat.
06/08/2016 10:21 EDT
Is Sugar Secretly Killing Joan Vicent Cantó Roig via Getty Images

Is Sugar Secretly Killing You?

Saying no and depriving yourself of sugar can do more harm than good. By saying no while your body is craving a particular type of food, you're essentially torturing yourself, and it can result in binge eating. The trick is to listen to your body and allow yourself to eat those sweet cravings in moderation. Eating in moderation will prevent you from binge eating later and having a sugar relapse.
04/01/2016 12:06 EDT
The Health Benefits Of Curry vikif via Getty Images

The Health Benefits Of Curry Powder

The combination of spices in curry powder can supply you with potent antioxidants. This mixture of spices can help improve your digestive system and improve the health of your gut. Adding curry powder to your diet will promote efficient food digestion and will increase the number of good bacteria in your bowels.
03/28/2016 11:09 EDT
The History Of Healthy (And Not-So-Healthy) Ice Fuse via Getty Images

The History Of Healthy (And Not-So-Healthy) Ice Cream

The history of ice cream is a messy one. No one has been credited with inventing ice cream, but many nations and individuals claim to have. Between its origins almost 2000 years ago and the present day, huge tweaks and changes have been made to the formula, bringing us to a present day where we may finally have created a healthy ice cream. But to know where we're going, we first need to know where we've been.
03/17/2016 11:01 EDT
12 Ways To Turn Housework Into A BJI/Blue Jean Images via Getty Images

12 Ways To Turn Housework Into A Workout

You might be surprised to learn that you don't just need to go to the gym or bundle up for a power walk to stay fit. Your daily chores can help burn calories and can add up to a personal fitness routine as well. There is a reason they call it housework. You can burn some serious calories during a marathon cleaning session.
03/07/2016 10:26 EST
How Dining Out Can Improve Your gpointstudio via Getty Images

How Dining Out Can Improve Your Community

Over the past few years, the terms 'organic' and 'sustainable' have become buzzwords for health. But these words go beyond a person's health. Supporting local organic food and farming can help revitalize the economy. Community-based agriculture has the potential to create jobs and develop small businesses. Encouraging locals to stay healthy is the side job.
03/01/2016 11:23 EST
Take A Gradual And Consistent Approach To Weight TommL via Getty Images

Take A Gradual And Consistent Approach To Weight Loss

A macronutrient diet is the best diet you could start. It will leave you feeling energized with minimum food cravings and no hunger. Other diets are not as sustainable and are hard to follow. This is because you are forced to give up the foods you love and completely change the way you eat overnight.
02/19/2016 01:08 EST
Launch Your Book Like Apple Launches Hero Images via Getty Images

Launch Your Book Like Apple Launches Phones

Apple launches are the stuff of legends; they cause lineups for days, stores to sell out, and months of back orders for their newest products. You can use the same marketing techniques as Apple to successfully launch your own book as well. There are four techniques you can use that won't break the bank and will help build a cult around your book.
02/08/2016 05:04 EST
Tips For Success From A Refugee Turned Prizm Media

Tips For Success From A Refugee Turned Entrepreneur

The most important message I could share from my experience growing up and coming over to Canada is that being a refugee doesn't last a lifetime. It's an experience that lasts but a few short years and opens the door to a life full of opportunities to learn, grow and succeed.
02/04/2016 12:20 EST