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Madeleine Shaw and Suzanne Siemens

Co-founders, Lunapads

Madeleine Shaw and Suzanne Siemens are the co-founders of Lunapads, a manufacturer and e-commerce retailer of natural feminine hygiene products, and Pads4Girls, a non-profit society that supports girls' education in the developing world. Their latest project, G Day, is a new global social movement anchored by day-long events that celebrate and empower girls ages 10-12. Tweet them at @OhMadeleine and @Luna_gal.

We Proved Selling 'Odd' Women's Products Can Create Social Change

Since its inception in 1993, Lunapads' business philosophy has been firmly grounded in the belief that capitalism can in fact be a powerful force for positive social change. In the early days people not only thought our products -- reusable feminine hygiene products -- were a bit odd; some even found them off-putting: not exactly a "marketer's dream."
01/30/2014 01:33 EST