No matter how great things seem to be going, you never stop marketing. It needs to be a constant hum because if that hum stops, you know there will be a big problem ahead. I stopped marketing because I thought I had all the clients I needed. Over the years I've seen others make the same mistake but for different reasons. Here are a few.
Marsha Friedman is a 23-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. Marsha is the author of Celebritize Yourself: The 3-Step Method to Increase Your Visibility and Explode Your Business and she can also be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3:00 PM EST.
Social media networking consists of building relationships over months and even years by sharing information -- both professional and personal -- through posts, comments and responding to questions in various online communities. What's the return on investment? It's huge.
05/15/2013 12:31 EDT
Judging from the questions I'm asked by people from every walk of life, misconceptions about publicity -- what it can do and who can get it -- abound. So, what can publicity do for you and who can get it? Let's blow up a few myths.
04/04/2013 12:44 EDT
Pope Benedict was an immediate hit on Twitter, amassing more than 2.5-million followers in multiple languages in less than three months. Whether or not you're Catholic, you should follow @Pontifex's lead. Because the pontiff took to Twitter for the same reasons entrepreneurs, professionals, business people and authors, and anyone else with something to market should.
02/26/2013 05:33 EST
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