Matt Basile is the creator and leader of the Fidel Gastro street food revolucion. A former copywriter obsessed with food, Matt started Fidel Gastro's as a popup sandwich shop in Toronto. Matt would use social media and unique menu concepts to drive traffic to to whatever event or venue he set his table up at.Within a few months Fidel Gatsro's started to establish large caterings and big festival gigs as well had the opportunity to collaborate with distinct brands and prominent local chefs. Fidel Gastro's began to build the brand and the business quite quickly by adding a food truck, a reality TV show entitled "Rebel Without A Kitchen" on Travel and Escape, and now it's first brick and mortar restaurant, Lisa Marie. Fidel Gastro's embodies fun food and that being different is the only way to break through the food scene in Toronto. Matt and his business partner, Kyla Zanardi, launch their first cookbook with Penguin Publishing called Street Food Diaries in fall of 2014.