Remote Manager of Digital Marketing, Media, Content & Monetization for CanadiansInternet.com, AllNaturalPetCare.com, CanadianFamily.net & VitalityMagazine.com.
Melody (Wiggins) McKinnon is an online business veteran who manages digital marketing, content, media, montetization and eCommerce for CanadiansInternet.com Business, AllNaturalPetCare.com, CanadianFamily.net, VitalityMagazine.com and several small businesses. She holds more than 60 certifications revolving around management, eCommerce, marketing, writing and communications. In 20 years of doing business online in Canada and around the world, she has owned and/or managed both informational and eCommerce websites.
Melody invites additional career and freelance opportunities, remotely or in British Columbia, Canada. Find her on Twitter @MelodyMcKinnon or connect on LinkedIn.
The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as associate programs or partner programs). A...
LinkedIn is being corroded by the abuse of this feature. It's not intended to be used as nonchalantly as Facebook likes. Its purpose is to provide a professional, legitimate endorsement of someone for whom you would actually write a recommendation letter.
We did some "street interviewing" to find out what is most helpful to men when they're shopping for gifts online. If you combine a frightened rabbit with a lost puppy, you'd have what we saw in the eyes of most men when they were asked about holiday shopping. The anticipated frustration is enough to turn men into the Grinch. Following are 15 suggestions they have for improving their online shopping experience.
It's easier (and less expensive) to keep a customer than it is to acquire a new one. Turn that customer into a brand advocate and their worth is immeasurable. Treat them poorly and, thanks to the Internet, your brand can take a very public beating.
One of the most daunting parts of selling online is deciding what products to sell. A bad decision could leave you stuck with a lot of inventory, forcing you to sell it at a loss. Slow sales are just as deadly, as the lagging products take up storage space. Anything with an expiry date brings with it a whole new level of stressful urgency. When you use drop shipping the pressure is far less than if you had to order hundreds of items for in-house inventory, but product selection can still be a massive undertaking.
Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.
As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a unique, search-optimized article. Until someone steals my work and reposts it.
One of the first online business decisions you have to make in Canada is whether or not to use a .ca domain name. Even if you're not ready to go live with a website, your own domain name can be used for custom email addresses, redirecting to your social media profile and protecting your brand.
Of all the things the Internet has done for society, changing the image of the workplace is one of the most exciting. Canadian businesses are embracing the idea of remote (telecommuting or mobile) workers, due to increasing evidence of the many benefits of a flexible workforce.
There are countless online opportunities for Canadian entrepreneurs. Our country is large and its population is scattered, which creates a unique demand. While many products are available to Canadians...
Most expert marketers agree that virtually every website should publish a newsletter (eZine). There is still no better way to engage consumers, increase sales and keep visitors coming back for more. We often focus on adding more subscribers to our mailing list, which is certainly important. Just as critical, however, is hanging onto those subscribers.
One of the reasons Canadians aren't finding local or national establishments for online or offline shopping, is the lack of local, organic search engine optimization (SEO). Optimizing your website to grab these shoppers can give you a serious competitive advantage, both online and offline. Here are 15 ways to let search engines know what country, province or city your business is located in.
Many online business models are perfect for working from home in Canada. However, parents of young children have unique challenges that can make it less feasible. Choosing the right home-based business can mean the difference between success and failure (and your sanity or insanity).