I've worked in the communications industry for almost two decades, and advised executives at brands like Microsoft, Nike, American Express and Target. At Provident, we train and counsel companies on the art of crisis communications. and I'm available to provide comment on why this continues to happen, why the stakes are higher than ever for businesses, and what companies must do to take control of their reputations and avoid alienating their customers. My contact information is below, and I can be available as required. My bio and more information on Provident can be found here, and you can learn more about us on our blog.
From the plainly awful to the truly ridiculous, these men are providing example after example of how not to say sorry.
In a world awash in apologies from actors, athletes and politicians, businesses remain laggards when it comes to saying those words.
08/11/2017 10:01 EDT
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