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Mitch Joel

President, Mirum

Mitch Joel is President of Mirum – a global digital marketing agency operating in close to 20 countries. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.

Are Startups The Future Of

Are Startups The Future Of Media?

If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape. Last time I checked, no media company was behind the creation of Twitter, Instagram, Pinterest or any other new media darling du jour. My guess is that they'll be investors as soon as they physically can be.
06/26/2012 07:55 EDT
The Internet: Bring Your V.I.P. Card to Get

The Internet: Bring Your V.I.P. Card to Get Online

While people are sharing more personal information online than ever before, we're also seeing a world where the dominant players are creating nothing more than a walled garden. Part of this is a bigger/newer trend that we're starting to see: brands that are selling both products and services that are intertwined. We initially thought that the Internet was an open platform, but is it too closed?
06/12/2012 09:17 EDT
Facebook Should Not Be Treated like Other

Facebook Should Not Be Treated like Other Media

What does Facebook sell? You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If Facebook is a media company, we then have to ask ourselves: What kind of media channel does Facebook provide and how does it compare to those other media channels?
05/29/2012 07:55 EDT
Can Breastfeeding Save Time

Can Breastfeeding Save Time Magazine?

When was the last time you discussed <em>Time</em> Magazine around the dinner table? Probably last week, when they published the one with the mother and her older child... breastfeeding (shhh, not so loud). Why did <em>Time</em> run with such a controversial cover story? They need to sell magazines.
05/15/2012 08:24 EDT
Why We Shouldn't Cast Away

Why We Shouldn't Cast Away Podcasting

Podcasts enable each and every one of us to become the eclectic, program directors of our own radio stations, and best of all, it's the cheapest way to learn that you can find.
05/01/2012 10:30 EDT
There's Nothing Free About Sharing

There's Nothing Free About Sharing Content

The bigger consulting firms are getting all hot and bothered by the notion of social business. But the social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). It may not seem that obvious, but the more you share... the more you sell.
04/17/2012 02:05 EDT
The E-commerce Tipping

The E-commerce Tipping Point

Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. He thought to himself: "This is the what retail looks like in 2012."
04/03/2012 11:36 EDT
Are Those Robots or People Clicking on Your

Are Those Robots or People Clicking on Your Site?

The use of robots to crawl the Internet to grab as much information for possible in a malicious way is nothing new. The ability for website owners to get smarter and ensure that they are protecting their consumers (from both the robots and third-party deals) is nothing new, either, but the numbers are getting out of control.
03/20/2012 10:03 EDT
Freedom From the Web? There's an App for

Freedom From the Web? There's an App for That!

At the TED 2012 conference in Long Beach, California last week the theme of anti-web sentiment was pervasive. It seems like the past two decades have now culminated in what can only be described as a backlash to our connectivity. We even have an app called Freedom to lock us out of the Internet.
03/06/2012 12:24 EST
Consumers Control The Brand (And Other New Media

Consumers Control The Brand (And Other New Media Myths)

In the past few weeks, I've come across a handful of blogs that are regurgitating this myth about consumers and control. As someone who spends the majority of my time in the boardrooms of some of the biggest brands in the world, please trust me when I tell you that the marketers are firmly in control of the brand.
02/21/2012 11:40 EST
Social Media and the Humiliation

Social Media and the Humiliation Effect

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.
02/07/2012 08:06 EST
Does This Blog Make Me Look

Does This Blog Make Me Look Fat?

When it comes to blogging, we're still insecure. With over a decade of blogging under our global belts, it's still a new and developing form of communications and media that has yet to fully mature and find it's permanent place in the media landscape. But it could help your company a lot.
01/24/2012 11:57 EST
The Fallacy Behind

The Fallacy Behind "Social Media Gurus"

While it's nice to get drunk on the social media Kool-Aid and point fingers at those who have gained exposure and popularity through it (both positive and negative), all of that pales in comparison to the fact that we still don't even really know just how powerful this new media is.
01/10/2012 01:43 EST
The Five Business Books That Shaped

The Five Business Books That Shaped 2011

A few years back, I set a personal goal of reading one book per week. Blog posts are great. So are Twitter, online newspapers and magazines and the occasional podcast, but if you really want to deep-dive into a topic, you have to read a well-written book about the topic that interests you.
12/27/2011 02:53 EST
How to Recover From Social Media

How to Recover From Social Media Blunders

In the pre-social media world -- one controlled by a handful of media outlets -- it would have been harder to have these kind of foibles and mishaps. It's easy to delete a tweet or a blog post, but sometimes (and thanks to Google cache), it only makes the matter worse.
12/13/2011 09:31 EST
Breaking All of Twitter's

Breaking All of Twitter's Rules

Business books, blog posts, magazine articles, Tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to be successful on Twitter. Allow me to sum up some of the more commonly-held recommendations for Twitter success.
11/29/2011 09:11 EST
Is PowerPoint Making Us

Is PowerPoint Making Us Stupid?

How many numbing slides have you had to endure of pie charts or ones littered with hundreds of words? PowerPoint is probably one of the last media frontiers that we need to take a serious look at, implode and re-invent.
11/15/2011 11:41 EST
Can Leaderless Organizations

Can Leaderless Organizations Win?

Whether it's the Arab Spring, the Tea Party movement or Occupy Wall Street, what is it about leaderless organizations that makes it all seem so strange to us? Because we expect others to lead us. Because there is no defined 'leader,' they are chastised for not having in place a more traditional (and hierarchical) structure.
11/01/2011 12:13 EDT
Can TV Be an Active

Can TV Be an Active Medium?

Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night
10/18/2011 09:08 EDT
Don't Blame

Don't Blame Groupon

I have no desire for another daily deal on a pedicure or hair removal, but I am interested in what new businesses in my area are open. And if the experience is great, I'm happy to be a loyal customer. But ultimately it's up to the merchants to build that relationship.
10/04/2011 09:41 EDT