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Mitch Joel

President, Mirum

Mitch Joel is President of Mirum – a global digital marketing agency operating in close to 20 countries. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.

Is Smart Marketing An

Is Smart Marketing An Oxymoron?

Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.
08/20/2013 12:20 EDT
What New Media Must Learn From

What New Media Must Learn From Comics

In a world where books struggle with their own digitization and only a small few earn the right to have a book deal that can turn into a blockbuster movie, it seems like comic book culture grows and still has a certain level of protectionism when it comes to the value of the actual physical paper.
09/20/2011 09:25 EDT
The Evolution of

The Evolution of Apps

Having the power to create an app that a brand or media entity can control, update and change on the fly (that isn't beholden to another media entity) not only makes sense, but points us to a new day and age where brands can develop their own media.
09/06/2011 01:25 EDT
New Media by

New Media by Design

The Web is not a printed sheet of paper and those publishing content online should experiment with what that means. It won't only make the news online more interesting, it may actually make it worth paying for.
08/23/2011 08:53 EDT
The Me

The Me Media

The discourse of 'me media' lives within the sharing of the content to other platforms and within the comments. While some traditional media outlets have integrated many of this functionality, have they done so out of an understanding of new media, or as a reaction and financial need to seem relevant?
07/26/2011 08:42 EDT
The Case for

The Case for Myspace

The true value of this deal should not be mitigated by the amount paid, but how it changed, evolved and pushed a traditional mass media institution to think about their business in a very different and new light.
07/12/2011 07:44 EDT
The New Media Pecking

The New Media Pecking Order

Using social media analytics to see how "influential" individuals are simply brings to light something we've all known for a very long time: it's always been about the numbers.
06/28/2011 08:02 EDT
What The World Needs Now Is More Media

What The World Needs Now Is More Media Hackers

I'm not talking about the the type of hacking that caused cyber attacks on Sony's PlayStation Network or the mythical characters Anthony Weiner blamed. If you look at the true definition of a hacker, you'll uncover one pejorative and one complimentary description.
06/15/2011 09:24 EDT