Purpose Driven Marketing
N/A is a new kind of marketing agency with a singular goal: to connect people and brands in ways that affect positive social change.
The new ad campaign for Aerie, a lounge wear and lingerie brand owned by American Eagle Outfitters and targeted to young women, has pledged not to use retouching tools such as Photoshop in the company's advertising. Its ads show beautiful women with a few extra pounds and rounder stomachs, smaller or bigger breasts, laugh lines and visible tattoos.
Hollywood has no shortage of examples of films that have been major box office hits, while successfully raising public awareness. With a little willingness to eschew the easy bets and the tired old clichés, the movie industry can unequivocally entertain and educate. Movies like "Guess Who's Coming to Dinner", "Norma Rae", and this year's Oscar contender "12 Years a Slave", are prime examples. This year's compelling Oscar contender, "Dallas Buyers Club", continues a conversation that "Philadelphia" started back in 1993.
03/01/2014 10:11 EST
At the AMAs, rapper Macklemore spent much of his precious acceptance speech time discussing the injustice behind the Trayvon Martin verdict. Here's a radical idea: if Macklemore is so disgusted by the Trayvon Martin ruling, he should be the one to lead Stevie Wonder's list of artists boycotting Florida until the Stand Your Ground Law is repealed.
11/26/2013 05:30 EST
Millions of eager twenty-somethings sit poised at their laptops, each prepared to deliver the final frontier of insight into the only thing that matters: Themselves. We need to wake up and stop being a bystander in this generation's cultural devaluation.
10/31/2013 05:35 EDT
Like most festivals, there is a blatant selfishness that exists within the culture of Osheaga. Amongst the marijuana haze and ubiquitous array of Navajo print tank tops, there lies a much deeper and intriguing concern: the hip hedonism of the weekend disguised as a feeling of being connected to one another.
08/02/2013 05:36 EDT
Siri, Jeannie, Andy and even Edwin all reply to their users in female voices, and the trend of "female" virtual assistant apps isn't going anywhere. The multitude of "female" personal assistant apps in the marketplace feels terrifyingly counter-productive to all the strides women have made in the work place over the last few decades.
05/23/2013 12:18 EDT
Businesses need to be specific in how they deal with ethical issues, but at the same time, cut-and-paste methods that focus solely on legal compliance are not enough -- "we follow laws" is the bare minimum. And for all of us who are in it for the long-haul: good ethics is good business. Period.
10/17/2012 05:09 EDT
<img alt="2012-07-25-olympicbanner.png" src="http://images.huffingtonpost.com/2012-07-25-olympicbanner.png" width="300" height="40" /> Although blaming capitalism for all the world's problems is ineffectual -- if not counterproductive -- this image highlights a certain inequity and injustice in the world, especially in the face of such lavish celebrations. And a question is elicited: Just how honest and honorable are the Olympic games?
08/10/2012 02:55 EDT
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