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Nancy A. Shenker

theONswitch, Founder and CEO

Nancy A. Shenker is the founder and CEO of theONswitch, an innovative marketing company and nunumedia, a publishing venture she launched in 2010 with a line of business comic books. She also co-authored, with Lindsay E. Brown, a guide for young women entering the working world, entitled Don’t Hook Up With the Dude in the Next Cube: 200+ Career Secrets for 20-Somethings. Her blog, Bad Girl, Good Businessis all about selectively breaking rules (in business and life) in order to prosper. She is also the Publisher of sheBOOM, a community for women entrepreneurs. Nancy was formerly a marketing executive at Citibank, MasterCard, and Reed Exhibitions. She is a graduate of the University of Michigan and New York University’s publishing program. She speaks nationally on a wide range of business and marketing topics including branding, digital media, cross-generational communication, and women's empowerment.
Boomers: Rewire Yourselves Or

Boomers: Rewire Yourselves Or Die

Other people my age seem to have "missed the memo" about technology, entrepreneurship, and active aging. They spend hours complaining about how the world has changed, how tough millennials are to work with, and how much their muscles and bones hurt. I try to either inspire or avoid those people.
05/25/2016 04:35 EDT
The Truth About Summer

The Truth About Summer Interns

Despite the time and energy that goes into hiring, training, and managing interns, I believe in my heart of hearts that if you can take the time and patience to invest in an intern, it pays off in the long run.
05/24/2016 11:45 EDT
Retirement May Be A Lot Greener For These

Retirement May Be A Lot Greener For These Boomers

This is an industry unlike most. It touches on a variety of specialties and professions. Despite the stigma that used to exist around marijuana, now that the business opportunity is significant, many Boomers are coming out of the "weed closet" to begin new or expanded careers.
11/17/2015 05:25 EST
The People in Your Inner Circle Can Make Your Life

The People in Your Inner Circle Can Make Your Life Richer

As we craft our business plans for next year, we focus on our profit objectives, marketing efforts, and ideas for innovation. Here's another category to ponder: Who are those people in my business life who truly "have my back"?
11/16/2014 11:22 EST
Do You Know the Zuckerbergs of the Snack Food

Do You Know the Zuckerbergs of the Snack Food Industry?

The oldest Wink team member is 27. Does that help or hurt them? According to Wolff, "Our youth is a double-edged sword. We are flexible when it comes to making decisions and make them swiftly, while being able to stay up all night working if need be. We're also the same age as the majority of our customers -- allowing us to truly tap into the pulse of their wants and needs."
07/08/2014 12:36 EDT
Declutter Your Business: Work in an Office, Live in the

Declutter Your Business: Work in an Office, Live in the Cloud

Our company recently moved into a new office, which presented a terrific opportunity to change those patterns. First of all, we have no closet...seriously. As a result of our move, we are now compelled to operate with just the necessities. We work in an office, but we live in the cloud.
03/18/2014 12:17 EDT
Why Women are Trading Power Suits for

Why Women are Trading Power Suits for Aprons

I recently visited the Fancy Food Show and was struck by how many women are hanging up their business suits and high heels and putting on aprons and hairnets and entering the food business -- specifically baked goods and healthy meal options.
07/15/2013 12:50 EDT
There's a Time to Text and a Time to

There's a Time to Text and a Time to Talk

So many people are hiding these days behind their devices, using efficiency and speed as just one of the many excuses to avoid direct communication. I don't purport to be the Emily Post of digital etiquette, but the following are times when some form of more intimate and potentially interactive communication may be preferable to their smart phone or tablet equivalent.
05/16/2013 05:37 EDT
Are You a Bully Boss? How to

Are You a Bully Boss? How to Tell...

We teach our own kids to be nice to their classmates. Most of us do not intend to send our colleagues and staff home in tears or on the verge of ulcers. So, why do even the most "successful" business people develop reputations as bullies, bitches, or tyrants?
09/20/2012 05:12 EDT
Your First Job is Worth More Than Just a

Your First Job is Worth More Than Just a Paycheque

The value of your first job is more than just a paycheque. Learning a new skill with long-term benefits, work-life flexibility, and extras like travel and electronic toys are all benefits. Your dream job search can turn into an unemployment nightmare if you hold out for the perfect position. Especially in today's economy, employers choose candidates with experience and drive -- not prima donnas.
09/10/2012 05:06 EDT
How to Keep That New Job by Learning From Your

How to Keep That New Job by Learning From Your Mistakes

You don't always get a second chance in business. Just got turned down for a job? Received a mediocre performance review? Sweated over an assignment only to be told by your boss that you missed the mark? Here are some tips on handling work criticism gracefully.
09/01/2012 08:06 EDT
Seven Ways for Graduates to Get Off the Couch and Into an

Seven Ways for Graduates to Get Off the Couch and Into an Office

Close to two million kids will graduate college in 2012. And millions of high school and college kids are now flooding the summer job market. Have you just graduated? Are you home for the summer? Still unemployed? You're not alone! And here are some sure-fire tips to get you from couch potato to paycheck!
06/20/2012 05:48 EDT