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Nancy A. Shenker

theONswitch, Founder and CEO

Nancy A. Shenker is the founder and CEO of theONswitch, an innovative marketing company and nunumedia, a publishing venture she launched in 2010 with a line of business comic books. She also co-authored, with Lindsay E. Brown, a guide for young women entering the working world, entitled Don’t Hook Up With the Dude in the Next Cube: 200+ Career Secrets for 20-Somethings.

Her blog, Bad Girl, Good Businessis all about selectively breaking rules (in business and life) in order to prosper. She is also the Publisher of sheBOOM, a community for women entrepreneurs.

Nancy was formerly a marketing executive at Citibank, MasterCard, and Reed Exhibitions. She is a graduate of the University of Michigan and New York University’s publishing program. She speaks nationally on a wide range of business and marketing topics including branding, digital media, cross-generational communication, and women's empowerment.
Joseph Shields via Getty Images

Boomers: Rewire Yourselves Or Die

Other people my age seem to have "missed the memo" about technology, entrepreneurship, and active aging. They spend hours complaining about how the world has changed, how tough millennials are to work with, and how much their muscles and bones hurt. I try to either inspire or avoid those people.
05/25/2016 04:35 EDT

Retirement May Be A Lot Greener For These Boomers

This is an industry unlike most. It touches on a variety of specialties and professions. Despite the stigma that used to exist around marijuana, now that the business opportunity is significant, many Boomers are coming out of the "weed closet" to begin new or expanded careers.
11/17/2015 05:25 EST
Maria_Lapina via Getty Images

Do You Know the Zuckerbergs of the Snack Food Industry?

The oldest Wink team member is 27. Does that help or hurt them? According to Wolff, "Our youth is a double-edged sword. We are flexible when it comes to making decisions and make them swiftly, while being able to stay up all night working if need be. We're also the same age as the majority of our customers -- allowing us to truly tap into the pulse of their wants and needs."
07/08/2014 12:36 EDT

Declutter Your Business: Work in an Office, Live in the Cloud

Our company recently moved into a new office, which presented a terrific opportunity to change those patterns. First of all, we have no closet...seriously. As a result of our move, we are now compelled to operate with just the necessities. We work in an office, but we live in the cloud.
03/18/2014 12:17 EDT

Why Women are Trading Power Suits for Aprons

I recently visited the Fancy Food Show and was struck by how many women are hanging up their business suits and high heels and putting on aprons and hairnets and entering the food business -- specifically baked goods and healthy meal options.
07/15/2013 12:50 EDT

Return to Xanadu: The Joy of Co-working

About 40 years ago, I lived in a co-op (cooperative student housing) at the University of Michigan in Ann Arbor. My home was aptly called Xanadu, a former sorority house on Washtenaw Avenue. Wanna-be...
06/06/2013 11:35 EDT

There's a Time to Text and a Time to Talk

So many people are hiding these days behind their devices, using efficiency and speed as just one of the many excuses to avoid direct communication. I don't purport to be the Emily Post of digital etiquette, but the following are times when some form of more intimate and potentially interactive communication may be preferable to their smart phone or tablet equivalent.
05/16/2013 05:37 EDT

Are You a Bully Boss? How to Tell...

We teach our own kids to be nice to their classmates. Most of us do not intend to send our colleagues and staff home in tears or on the verge of ulcers. So, why do even the most "successful" business people develop reputations as bullies, bitches, or tyrants?
09/20/2012 05:12 EDT

Your First Job is Worth More Than Just a Paycheque

The value of your first job is more than just a paycheque. Learning a new skill with long-term benefits, work-life flexibility, and extras like travel and electronic toys are all benefits. Your dream job search can turn into an unemployment nightmare if you hold out for the perfect position. Especially in today's economy, employers choose candidates with experience and drive -- not prima donnas.
09/10/2012 05:06 EDT

Seven Ways for Graduates to Get Off the Couch and Into an Office

Close to two million kids will graduate college in 2012. And millions of high school and college kids are now flooding the summer job market. Have you just graduated? Are you home for the summer? Still unemployed? You're not alone! And here are some sure-fire tips to get you from couch potato to paycheck!
06/20/2012 05:48 EDT