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Natasha Koifman

President, NKPR

Natasha Koifman is the President of NKPR, a highly regarded full-service public relations, artist management and digital agency, representing over 30 national and international brands with offices in Toronto and NYC. Natasha is renowned for being a lifestyle trend forecaster, sharing insight on life, style and success as well as a pop-culture, branding and celebrity commentator. Natasha is regularly featured for her expertise in notable outlets such as Entertainment Tonight, the Toronto Star, the Globe and Mail, Marketing Magazine and many more.
How Would You Define Yourself in 5 Eric Audras via Getty Images

How Would You Define Yourself in 5 Words?

Our personal brand evolves with us. This is why it's important to continually check in and re-evaluate how we define it. For me, I know I need to take stock again when my gut instinct tells me I am growing and changing. Lately, I have found myself feeling a bit antsy, and I thought revisiting my Five I AMs might help reset my priorities.
10/02/2015 05:04 EDT
Your Destiny Is Determined by Your shutterstock

Your Destiny Is Determined by Your Decisions

I believe we are in full control of our choices and that our actions, in response to what fate offers us, matter. We are here to learn lessons and the hard decisions we have to make are what helps us grow as humans. Our destiny is not something we can sit by and let happen to us.
08/20/2015 04:01 EDT
Making Time for Self-Care Isn't Thinkstock

Making Time for Self-Care Isn't Selfish

As someone who runs a business in Toronto and in New York, I divide my time equally between both cities. I am constantly stretched for time. I want to be there for everyone, but if I am, then I'm literally running on overdrive. When you work a high stakes job, it's imperative to make time for yourself.
08/11/2015 05:16 EDT
Is Social Media Making You Wavebreak Media ltd / Alamy

Is Social Media Making You Soulless?

We don't need an official study to tell us that digital media affects our relationships, although there are many. When we're online 24/7, it's pretty clear that it's going to influence our offline lives too. Digital media is creating a huge disconnect between us that's not going away.
07/24/2015 08:13 EDT
No Expectations Means No HP photo

No Expectations Means No Limitations

When we live our lives chasing expectations, we close ourselves off to opportunities. My life did not follow a specific order; everything that happened felt surprisingly unexpected and even scary at times, but it left me open to what the world had to offer.
07/08/2015 02:22 EDT
For Monica Lewinsky: Shame On

For Monica Lewinsky: Shame On Us

"When you judge others, you do not define them, you define yourself." Earl Nightingale This is Monica Lewinsky's year -- her time to step out of the shadow of a reputation that precedes her and remi...
06/22/2015 04:03 EDT
5 Quick Steps to Making a Anthony Harvey via Getty Images

5 Quick Steps to Making a Comeback

Making a comeback is about reclaiming your authenticity. It's your chance to shine brighter than you did before, because you are embodying a better version of yourself -- the YOU you were meant to be. Sometimes those qualities get lost, sometimes they get buried and sometimes they just need to mature.
04/28/2015 05:26 EDT
Want to Get Ahead? Think Like a VladimirFLoyd via Getty Images

Want to Get Ahead? Think Like a Boss

Entrepreneurs and business leaders believe in themselves. They trust their gut and act in accordance with what they know to be true. If you want to get ahead in your career, here are 10 things you can do to think like a boss that will help get you there faster.
04/06/2015 05:56 EDT
The Power of Saying PhotoAlto/Jerome Gorin via Getty Images

The Power of Saying 'No'

As we go through life, we are often told to open ourselves up to opportunities, to not limit ourselves, to say "yes" to new experiences, to meeting new people and to stepping out of our comfort zone. People tell us that there's joy in abundance and that it's good to have it all. But there's power in saying "no."
03/15/2015 11:16 EDT
This Year's Oscars Proved We're All Role Kevin Winter via Getty Images

This Year's Oscars Proved We're All Role Models

Remember, you're not just sending information out into a void; you're sending it into a world where someone is going to receive it. When Patricia Arquette, John Legend and Julianne Moore took the stage on Sunday, they knew millions of people were watching. They showed us that we all have a voice and we can choose how we use it.
02/25/2015 05:49 EST
How to Tell if That Special Someone is Into NBC

How to Tell if That Special Someone is Into You

There's a great book (and movie) on how to tell if a guy isn't into you, but how do you know if he IS? Are there specific signs we should be looking for or particular actions that hint at what's really going on? Sometimes it's just hard to tell. Here are some clues that may help.
02/09/2015 03:24 EST
Six Secrets to Sticking with Your Fitness Justin Case via Getty Images

Six Secrets to Sticking with Your Fitness Goals

Fitness resolutions are just as great because they bring attention to our physical well-being, but they can often become something we do only in January and then forget about. Like most people, sometimes I have trouble maintaining my fitness goals all year, so I'd like to share some tips that help me get back on track. I hope they will work for you too!
01/26/2015 12:13 EST
Do Our Online Personas Truly Reflect Who We JGI/Tom Grill via Getty Images

Do Our Online Personas Truly Reflect Who We Are?

We can no longer hope to maintain separate online and offline personalities. Just look at the number of celebrities whose private lives are being made public and having adverse effects on their careers! I think you need to apply the same due diligence to curating your online content as you do your appearance, relationships or profession.
01/17/2015 10:15 EST
How To Choose Your New Year's emeliemaria via Getty Images

How To Choose Your New Year's Resolutions

It's New Year's resolution time again! I love this time of year because reflecting on where I've come from and where I'm going is a great way for me to stay on track as I work towards my goals. Whenever I make my resolutions, I always go back to the previous year's list and see which ones I accomplished and which ones fell through the cracks.
12/30/2014 07:15 EST
What Does Being a Morsa Images via Getty Images

What Does Being a "Friend" Really Mean?

Around the holidays we hear all about spending time with loved ones, being grateful and showing them how much we care. A lot of our thoughts will be about our family and friends. But lately social media has changed our perception of friendship, how we view it, how we behave towards our friends, even how we use the word "friend."
12/13/2014 12:03 EST
Take That Next Step and Start Living Your Martin Barraud via Getty Images

Take That Next Step and Start Living Your Potential

We all make choices in our lives every day -- some big, some small. We need to decide where to live, who to date, what job to take, how to brand ourselves...and we often base these decisions on short-term gratifications like what makes us happy for the moment, what seems more exciting or what is most profitable at the time. But I believe the key to success is focusing on long-term LIFE goals instead.
11/07/2014 12:46 EST
To the Hollywood Girls Who Don't Fully Understand What a Feminist Invision for Parkwood Entertainment

To the Hollywood Girls Who Don't Fully Understand What a Feminist Is

David Letterman recently hosted Parks and Recreation actor Aziz Ansari on his show who beautifully summed up what it means to be a feminist. I think even those Hollywood girls who won't call themselves a feminist will agree with this analogy: "You're a feminist if you go to a Jay Z and Beyoncé concert and you're not like, 'I feel like Beyoncé should get 23 per cent less money than Jay Z. Also I don't think Beyoncé should have the right to vote and why is Beyoncé singing and dancing -- shouldn't she make Jay a steak?"
10/14/2014 05:22 EDT