Natasha Koifman is the President of NKPR, a highly regarded full-service public relations, artist management and digital agency, representing over 30 national and international brands with offices in Toronto and NYC. Natasha is renowned for being a lifestyle trend forecaster, sharing insight on life, style and success as well as a pop-culture, branding and celebrity commentator. Natasha is regularly featured for her expertise in notable outlets such as Entertainment Tonight, the Toronto Star, the Globe and Mail, Marketing Magazine and many more.
Just like Warren Buffet had to overcome his fear of public speaking in order to become one of the most successful businessmen in America, we can all work with our limitations and not be held back by them. You need to figure out what your true voice is as early in your career as you can.
My parents have been married for 45 years and I was with them this past weekend and they are definitely still in love -- they hold hands, tease one another and they have that special gaze when they look at each other when they think nobody is watching. I believe in real love -- I witnessed it my whole life. Here's what I think I know.
09/16/2014 12:21 EDT
The more I thought about it, the more I realized that power struggles play a huge role in determining a relationship's success. I'm not saying we should all fight with our partners! But that it's about HOW you fight. Here are my key learnings about power struggles in a relationship.
08/12/2014 08:50 EDT
When my most sarcastic and cynical friend Carlos sent me the link to Tim Minchin's honourary Doctor of Letters acceptance speech, I was expecting something sarcastic, certainly not something I would connect with in the strong way that I did. Here are Tim Minchin's nine life lessons and how you can apply them.
07/25/2014 12:53 EDT
When you're in your early 20s and moving in with your boyfriend for the first time, you're both just starting to build your lives. In many ways it's a lot easier, a lot less risky, than moving in with someone when you're in your 30s and starting to settle yourself down independently.
07/10/2014 05:43 EDT
I write a lot about authenticity, and I promote it whenever possible. It's one of the things I value most, and I believe living authentically is an integral part of creating a life that is fulfilling and true to you. The other day someone asked me how I know when something or someone is authentic, and here are my thoughts on the matter.
06/30/2014 05:47 EDT
A brand helps me define who I am, always. It helps you set parameters for yourself in a good way. Have you ever stopped to think, "how do I define myself?" And how do you decide upon a personal brand anyway? Here's what having a personal brand means to me and how you can find your own.
06/16/2014 05:57 EDT
When you look at North American women's lives in context of the Nigerian girls or of the Haitian children living in tent city slums, well, we have it pretty good. We are free to go to school and study what we choose, we are free to get jobs alongside men (although we do still suffer a pay difference, we are closing the gap), we are free to date whomever we choose and get married.
06/02/2014 05:31 EDT
Toronto is my home -- I love this city. I've always wanted to build my life here. But, after living in New York City for many years in my 20s I felt a connection to that city as well. But how do you know if it's time to live somewhere new or even move back to the town you once called home? Here are a few tips to consider.
05/23/2014 06:18 EDT
There are many articles out there telling you it's time to quit your job, but maybe you shouldn't be so quick to jump ship. Maybe you should look deeper at what is causing your dissatisfaction. Because your job is only ONE area of your life that creates happiness.
05/07/2014 12:45 EDT
Europeans, in general, receive more vacation time than us and work less hours than us, but does that mean they are happier or more successful? And what does "more successful" even mean? Recently I read about the proposition in France to turn off work email at 6 p.m., and it made me wonder if that would that even succeed here? And should it?
04/26/2014 12:03 EDT
I fell in love with the first piece of art I ever bought. It was one of Roberto Dutesco's The Wild Horses of Sable Island photographs and it was called, coincidentally, "Love." I purchased the work i...
04/14/2014 05:02 EDT
how come today our moods are so often reliant on the responses we receive online? We are so affected by what other people think about what we post on social media that we'll even take down posts or photographs that don't garner a strong response.
04/01/2014 12:16 EDT
I was recently invited to Revolving Tables, a fundraising dinner for the Israel Cancer Research Fund, with 36 CEOs heading each table of which only around eight were women. It gave me an old school feeling, like those Mad Men days were still here.
03/21/2014 05:28 EDT
Nowadays, with social media constantly boasting achievements of everyone around us, hearing about other people's lives has created a Jealous Generation due to our fear of missing out. Stop focusing on everyone around you and instead take a look at what you offer. What are your true strengths and weaknesses?
03/07/2014 12:02 EST
They often behave how they think they should, not how they really feel. This kind of pretense can include false modesty, politeness and courtesy... but also pompousness and extroversion. Narcissists surround themselves with sycophants and admirers. The flipside of this is that narcissists have incredible envy of other people's successes.
02/18/2014 06:09 EST
It's February, the month of love and I just adore it! The shops are full of treats, there's valentines in all the aisles, pink and red in the windows, a feeling of romance in the air. Whether I'm single or attached, February always gets me thinking about the sensation of being in love, of loving someone and of being loved. So this month I've set my mind to figure it out!
02/03/2014 12:08 EST
For those of you who read my post, I know this isn't what I usually write about but I felt like it was an important topic to touch on because January is Alzheimer Awareness Month. With baby boomers now reaching both middle and old age, our population is aging at a much faster rate than generations before.
01/22/2014 05:16 EST
There's a lot of pressure on 20-somethings these days to discover your calling, define yourself or find your passion. We read blogs or hear speeches by creative types who are living the dream: they have that "spark" in their career, they're making something meaningful and they're loving it. Here's how you can as well.
01/09/2014 03:04 EST
I love resolutions! They allow us the chance to take stock of where we've come and look at where we're headed. It's important to pause now and then to reflect on our own development and progress, otherwise it can all go by in a blur. So for 2014, I resolve not to be afraid. I am going to be brave and embrace change; I will say yes to new experiences, and take advantage of opportunities entering my life that are different than usual. I want to eat at new restaurants, travel to unusual places and above all, be open to things that make me uncomfortable.
12/31/2013 12:32 EST
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