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Nick Cowling

President of North America, Citizen Relations

For almost 20 years, Nick has been crafting public relations strategies for clients and advising senior executives on maximizing their communications to deliver direct business results.

As President of Citizen, he’s responsible for providing vision and strategic oversight for a growing client portfolio, including a number of Fortune 500 companies, innovative start-ups and national non-profits.

Prior to Citizen, Nick managed public relations, internal communications, community affairs and the environment portfolio for The Home Depot Canada, where he developed a passion for corporate citizenship, environmental technologies and the power of volunteerism. Having been both the client and the counselor makes Nick's approach (and that of his firm) unique -- designed to make a client's life easier, while delivering results that matter. He has a wide range of industry and sector experience including sustainability, clean technology, financial services, energy, non-profit and retail.

Nick sits on the board of MATCH International Women's Fund

Visit Nick on LinkedIn and on Facebook.
What Drives Millennials To Buy A

What Drives Millennials To Buy A Car?

The purchase of a car is a significant expense for anyone, especially money-conscious millennials who are saving for the future and entering the phase of their lives with many large purchases ahead. Turns out, millennials are changing the scope of car ownership.
05/27/2016 01:44 EDT
Millennial Foodies Hunger For A Non-Traditional Grocery

Millennial Foodies Hunger For A Non-Traditional Grocery Experience

This generation is paving the way for both small and large grocery chains and independent stores to diversify what's in-store and the overall experience grocery stores provide. Remember, this is a generation that puts great emphasis on experiences, especially ones that truly resonate with them.
05/19/2016 11:46 EDT
Millennials Need Credit (But Don't Have

Millennials Need Credit (But Don't Have It)

Stats show that millennials prefer to use debit cards to credit cards for their purchases. Millennials are the first generation to grow up with debit cards, which may explain this pattern. Several findings prove that this generation isn't fond of credit products. The reasons for this may be many, but the top may be controlling spending and fear of debt. This lack and hesitance to use a credit card among millennials is causing them more harm than good in the long run.
04/22/2016 02:08 EDT
Restaurants Can Create A Hashtag-Worthy

Restaurants Can Create A Hashtag-Worthy Reputation

If there is one thing millennials crave more than anything else, it's a great meal at a hip restaurant. This is one generation that eats out more often than any other. Fifty-three per cent of millennials go out to eat once a week, compared with 43 per cent for the general population. For them it's not about the convenience, but rather the experience. When millennials dine out, they know exactly what they're looking for.
03/14/2016 11:32 EDT
Why Millennials Favour Photo Sharing Over

Why Millennials Favour Photo Sharing Over Words

If you want to know where to find millennials on social media, it is without doubt on Instagram. As a generation, millennials have a longing to share their experiences whether big or trivial. Instagram allows them with a platform to do so by posting and sharing photos. It's quick, it's easy, and for many it seems to have become a hobby.
11/26/2015 02:45 EST
Why Businesses And Millennials Are

Why Businesses And Millennials Are Streaming

Social media has enabled people to do so at a great capacity and velocity. Today, you can hear about something, like it, and tweet about it within minutes and the news spreads like digital wildfire. Joining this social media crazed phenomenon and somewhat new to the game, is Periscope.
10/31/2015 11:10 EDT
Why Millennials Love To Splurge On

Why Millennials Love To Splurge On Halloween

Take a look on social media on Oct.31st and you will see posts on house parties to events happening across various venues, and from the most mundane to the most creative of costumes. Taking part of this craze feels almost like a must to many millennials.
10/26/2015 05:19 EDT
How Millennials Are Shaping the Retail

How Millennials Are Shaping the Retail Market

When you think of millennials and fashion, the first thing that may come to mind is big brand names. After all, millennials are hard-working, successful individuals who go after what they want and indulging in that high-end designer item may be their way of treating themselves. However, recent findings are proving otherwise.
10/06/2015 08:06 EDT
How Educators Can Engage Millennial

How Educators Can Engage Millennial Minds

Millennials, the generation who are always one step ahead when it comes to knowing what they want and how to get it. They are the generation who value experiences above anything else and it's likely because of how much information they have at their fingertips.
09/21/2015 12:18 EDT
Think Outside the Cubicle With

Think Outside the Cubicle With Coworking

In the constantly evolving and socially driven society we live in today, the very definition of a workplace has changed. Coworking has become a global movement where work is done outside the confines of a traditional workspace and is instead in a shared working environment either in an office or other public space.
07/20/2015 12:36 EDT
FOMO Is Essential for Brands to Attract

FOMO Is Essential for Brands to Attract Millennials

For a generation that values experiences above results and marketing claims, brands need to continue to implement a marketing strategy that embodies FOMO factors and the experience their products can provide. By doing so, millennials will continue to purchase the very products brands are selling.
06/24/2015 12:31 EDT
5 Brand Communication Strategies for the

5 Brand Communication Strategies for the Holidays

Just as the lights, the decorations, and the overall glow of the season offer a breath of fresh air against the dull weather outside. So too do our favourite brands -- if they make an effort to stick out.
12/09/2014 06:30 EST
Companies Must Act Responsibly When Using the Power of

Companies Must Act Responsibly When Using the Power of Suggestion

Since trust plays a big factor in listening to what we're being told, corporations have the responsibility to provide messages that are both accurate and in the best interests of their audiences. Time and time again, however, we see the power of suggestion being used in a misguided and sometimes even destructive way.
11/19/2014 12:44 EST
Why Teens Fleeing Facebook Shouldn't Surprise

Why Teens Fleeing Facebook Shouldn't Surprise Us

While trolling parents might be concerned, marketers shouldn't be surprised by the drop in teen Facebook usage. After all, target audience behaviour is never set in stone. It's not the consumer's job to remain loyal, it's the business' job to keep up.
10/30/2014 05:51 EDT
The Myth About Online Shopping in

The Myth About Online Shopping in Canada

On September 19, tens of thousands of Canadians lined up outside Apple stores as the much-desired iPhone 6 was released to the public. Despite pre-orders being available, many Canadians would rather pick up their new device in-store, rather than buying online.
09/29/2014 12:41 EDT
LeBron Can Teach Business Execs a Thing or

LeBron Can Teach Business Execs a Thing or Two

LeBron's masterful handling of his return to Cleveland offers a case study in public relations far beyond sports. The lesson is simple: humility is powerful. For successful business leaders, being humble doesn't always come naturally. And it isn't a quality that you can easily fake, and those who try and fail get punished even more.
07/19/2014 01:23 EDT
Give Your Customers

Give Your Customers Techno-Peace

Removing distraction and providing some techno-peace, could very well be the next best way to connect with customers, employees or spectators of your brand. It sounds counter-intuitive to connect by disconnecting, but insights like this one is like an hour off the grid -- hard to come by.
07/11/2014 04:49 EDT
What Corporations Can Do For International Women's

What Corporations Can Do For International Women's Day

There's no shortage of examples of how a company's commitment to an issue can inspire an entire country to act. The right for a woman to walk down the street in a developing nation without the fear or reality of being raped has not yet been one of those examples. I think it has incredible potential and power with Canada's own women and men, a unique opportunity to create a legacy of fostering systemic change globally.
03/06/2014 05:18 EST