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Paul Barter

Tech strategy/digital marketing professor

Paul Barter is an adjunct professor of technology strategy at the York University Schulich School of business, a venture services adviser at MaRS Discovery District, VP Research at technology firm T4G Limited and a technology thought leader.

Paul studied Engineering and Economics at the undergraduate level and then earned an MBA from Kellogg Schulich, which tends to make him think of most things in competitive strategy terms.

He’s a regular contributor to a number of publications including Huffington Post Canada and is completing his first book entitled ‘The Uber of Everything’

Paul believes the point where technology, business and society intersect is the epicenter of our changing world and that new technologies and the business models they enable create both opportunities and challenges for firms, employees, entrepreneurs, educational institutions and policy makers.
Be Forward Thinking To Discover Tomorrow's Great Jobs thefurnaceroom

Be Forward Thinking To Discover Tomorrow's Great Jobs Today

Developing skills in engineering, software development, analytics, security, behavioural economics, psychology, sales or digital marketing was a great first step towards that fulfilling in-demand career. Understanding how to apply those skills to help transform industries increases your employability and makes you an attractive candidate for the best employers of today and tomorrow.
04/14/2015 05:42 EDT
Raw Dead Fish and Canada's Energy Travel Ink via Getty Images

Raw Dead Fish and Canada's Energy Policy

The new TransCanada pipeline isn't about getting energy east -- it's about getting crude oil east. When discussing the environmental impact of oil sands development, stop using the benign sounding "tailings ponds" when we're actually talking about "toxic sludge." Ducks aren't killed when they land in ponds.
03/29/2015 10:45 EDT
How I Cut the Chord and Learned to Wait for Getty

How I Cut the Chord and Learned to Wait for TV

Basically the cord cutting decision comes down to how much you value brand new content or the social component of watching and discussing that new content with friends. The last episode of Breaking Bad was admittedly the big media event of last year. I'm patient. I'll keep the cash and wait.
02/21/2014 12:27 EST
Technology Today Is So Much More Than AFP

Technology Today Is So Much More Than IT

A century ago a computer wasn't a machine -- it was a job title. It referred to people who spent their days doing arithmetic. Then processors were created that took over the role, and society adjusted the word to a new meaning. In today's rapidly transforming economy it's important to adjust more quickly.
01/16/2014 12:14 EST
Why Canada Needs More 'Free Range' Alamy

Why Canada Needs More 'Free Range' Kids

Much is being made these days of the need for children to put down the tablets, remotes and other tech devices and get outside and play. Medical experts and media pundits are keying on health issues, such as childhood obesity and diabetes, as the key driver for increased play. And they are correct; but there are other important reasons: future jobs and economic growth.
11/21/2013 05:15 EST
To Find Future Jobs You Have to Look Huffington Post

To Find Future Jobs You Have to Look Back

Similarly, before your career or your company is disrupted by aggressive new start-ups or the convergence of dominant players from adjacent industries, you should probably look around the table. Don't just look for opportunities in your existing industry.
11/08/2013 12:37 EST
Let's Give Bell Canada the Backlash It Getty

Let's Give Bell Canada the Backlash It Deserves

Bell has announced they intend to enter the business of monetizing customer information. That might be a perfectly acceptable business opportunity for them but there's one very significant difference. Last time we checked, Bell charges hefty fees for its cellular, Internet and phone services. They are most definitely not free services.
10/24/2013 05:20 EDT
Want Your Kids to Get Great Jobs? Point Them Towards Getty

Want Your Kids to Get Great Jobs? Point Them Towards This

Ten years ago did you think a car could park itself, or a dentist could 3-D print a ceramic crown while you're in the chair, or that you could see and talk to the person on the other end of the call? We also didn't think that the hottest jobs advertised today would include big data analyst, online community manager and SEO specialist.
09/30/2013 05:41 EDT
Boomers, Embrace This One Thing to Earn More and Live Getty

Boomers, Embrace This One Thing to Earn More and Live Better

Maclean's recently featured a "chilling" cover story entitled "Why Boomers are Doomed: Inside a Looming Crisis". The supposed expose delves into the self-indulgent boomers and why their life choices over the years will leave them doomed. The problem is, the article pretty much ignores the fact that tech savvy boomers have opportunities galore.
09/11/2013 05:36 EDT
Not Every Customer Is Created Getty

Not Every Customer Is Created Equal

It used to be that if you wanted to make something for everyone, you had to assume everyone was more or less the same. Not anymore. Today it's about producing personalized products for each one of us. Mass personalization is just beginning to come online and enter the collective consciousness.
08/28/2013 05:11 EDT
Mad Men Doomed to Repeat

Mad Men Doomed to Repeat History

To understand the huge advertising and marketing communications merger this week between Omnicom and Publicis, one need only look back eight years to another advertising deal when Canada's Yellow Page...
08/01/2013 02:02 EDT
When Communicating in Business, It's Synch or Shutterstock

When Communicating in Business, It's Synch or Swim

Do you ever leave a voicemail for someone and get an email back? Have you had people text you while you're in a meeting and then get grumpy if you don't immediately respond? Different communication styles can be generational or cultural. Wherever they come from they're important and they will materially affect your career success.
07/27/2013 08:28 EDT
Is Facebook Killing the Golden AP

Is Facebook Killing the Golden Goose?

For the first time in the company's history, Facebook faces the real possibility of a decline in users. Yes, an actual decline from the vaunted 1.1-billion number of Facebook users. I am not saying Facebook is toast. But I am saying Facebook has some important corporate decisions to make.
06/28/2013 08:22 EDT
Hey, Facebook: Stop Interrupting Users With Annoying Getty Images

Hey, Facebook: Stop Interrupting Users With Annoying Ads

Facebook can't fail. There are one billion users. Switching costs are just too high -- people can't go elsewhere when all of their friends are on Facebook. That's what the folks at Friendster and MySpace thought -- just before users abandoned them in droves. Facebook could be next -- especially if they keep interrupting their users.
04/06/2013 11:34 EDT
Disconnected: Life Without Patrick Lux/Getty

Disconnected: Life Without Wireless

Since you're reading this, you're in the majority of Canadians who use the Internet, likely with broadband access, so you're good. But you may know a friend, a relative or a neighbor who is part of a still large minority of Canadians who don't use the Internet. In Canada today, more than one-quarter of homes still do not have broadband, according to the CRTC's latest Communications Monitoring Report from the Canadian Radio-television and Telecommunications Commission. Choosing not to have broadband is significant for many reasons.
03/26/2013 12:11 EDT
How Paying for Internet at Home Helps You Save Getty Images

How Paying for Internet at Home Helps You Save Money

Simply by reading this, there could be a cheque with your name on it in the amount of $8,870 or more -- this year, next year and every year thereafter. Where do these huge savings come from? From simple, common sense things like price matching online, buying online, digital coupons, or finding cheap or free ways to solve problems. The average Internet connected family frees up thousands of dollars without giving up anything at all.
03/21/2013 08:03 EDT