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Peter Fricker

Communications director, Vancouver Humane Society

Peter Fricker is the communications director at the Vancouver Humane Society (VHS), a registered charity dedicated to the humane treatment of animals. Peter has worked on a number of VHS campaigns, ranging from factory farming to the exotic animal trade. Most notably, he has helped VHS raise awareness of the plight of animals used in rodeos, especially at the Calgary Stampede. His writing has been featured in the Toronto Star, Vancouver Sun, Globe and Mail and other Canadian newspapers.