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Petra Zebroff

PhD Relationship Counsellor and Sex Therapist

Dr. Petra Zebroff is a relationship counsellor and sex therapist in Vancouver BC and San Francisco. Petra holds a PhD in human sexuality, is board certified by the American College of Sexologists, is registered by the Professional Counselors Association and is trained as a personal coach.

In 1999 Petra founded Libida, the first online magazine and store for heterosexual women, dedicated to enhancing a woman’s experience of sexuality. She has authored over one hundred articles on women’s sexuality, with mentions in the Wall Street Journal, Bust Magazine, AVN Online, San Jose Mercury News, San Francisco Chronicle,, SF Weekly and Mademoiselle.

Petra currently runs a private practice focusing on dating, relationships and sex therapy – helping find, keep and explore the relationships in their lives. You can read her many articles and learn more about her and the work she does on her lively website,
6 Signs It Is Time To See A Sex gpointstudio via Getty Images

6 Signs It Is Time To See A Sex Therapist

Each couple deals with sexual compatibility a little differently. Some will seek help early, and some will live with sexual incompatibilities for many years before they make a change. No matter which stage you are in, a sexual incompatibility can make or break a relationship. And how to navigate when to get professional help is key.
11/05/2015 01:35 EST
Female Desire: The Overworked Pink PBNJ Productions via Getty Images

Female Desire: The Overworked Pink Pill

After so many trials and tweaks this overworked pink pill still does little more than act as a placebo. We need to stop beating this dead horse and look for something that gets some real results. Women with low desire deserve better. And this drug is distracting women from getting the help they really need.
08/20/2015 03:21 EDT
Great Sex Does Not Depend on Penis Don Bayley via Getty Images

Great Sex Does Not Depend on Penis Size

The pressure of getting a long-lasting erection or having a big enough penis can become such a focus to a man (and his partner) that it dominates his experience, not allowing him (or his lover) to be present, connected, and all of the other things necessary for an amazing sexual experience.
04/05/2015 10:48 EDT
If You Want to Be in Love, You Have to Talk About Getty

If You Want to Be in Love, You Have to Talk About Sex

A recent article in the NY Times titled "To Fall in Love With Anyone, Do This," has made a bit of splash on FB and other social media. Anyone at all interested in "love" seems to know about, or be talking about, these 36 questions designed to create "interpersonal closeness." But there are no questions about sex.
01/16/2015 05:30 EST
Would You Use Google Glass During Bloomberg via Getty Images

Would You Use Google Glass During Sex?

A few days ago Google released Glass, their new wearable computer glasses. This $1,500 gadget can record every minute of a our lives -- including our sex lives. Put on a pair of Glass and capture all the grinding and pounding from your partner's perspective.
04/24/2014 11:59 EDT
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How Sex Toys Help Seniors

Women over 50 are buying vibrators, dildos and sensuous toys in record numbers. This trend makes sense from a sexological perspective. The body changes after 50, and these toys can be practical and helpful in accommodating these changes. But which toy makes sense after menopause?
02/20/2014 12:33 EST
Is This Libido Killer Ruining Your Sex shutterstock

Is This Libido Killer Ruining Your Sex Life?

Higher stress levels are linked to more disagreements with lovers, an erotic deterrent of the highest level. In fact, in order to engage with another person on any intimate level we need to perceive enough safety. This safety helps us feel sexual arousal and bonding with our partner due to the release of the hormones oxytocin and vasopressin.
01/14/2014 12:13 EST
Why Sexual Variety Is So Getty

Why Sexual Variety Is So Important

A longer lasting solution for pumping up your sexual 'oomph' comes from a different type of sexual variety. By changing the how instead of the who, we can open a world of sexual pleasure for a lifetime. By fighting against your body's natural habit of getting locked in to one method of pleasure, you can train yourself to enjoy a much wider variety of sensations and situations.
08/12/2013 08:37 EDT
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Should I Try Female Ejaculation?

My answer is try it if you are intrigued. It is a liberating experience that can open up sexual possibilities. If it is not for you, don't worry. Sex can be great without ejaculation. Don't stress yourself out either way. Here are some of the arguments for and against.
06/21/2013 12:32 EDT
What NOT To Learn From Pornography: A Guide For Shutterstock

What NOT To Learn From Pornography: A Guide For Men

Porn can be an exciting, fun and easy way to get aroused. It can help to inspire you sexually and teach you about sex. But porn is "fantasy" and more often than not, a male-centric one. Real-life sex is quite different. If you are learning how to have sex from porn, you may be getting misinformation, especially when it comes to pleasing a woman. Don't get misled. This column contains what some could consider graphic sexual language and topics.
11/01/2012 03:18 EDT
The Good and Bad Lessons Men Can Learn From Pick-Up shutterstock

The Good and Bad Lessons Men Can Learn From Pick-Up Artists

Sex therapists generally cringe at the advice given by pick-up artists. They argue that the less-than-genuine techniques create empty, angst-based relationships. The sex is more about power than pleasure and both parties (including the pick-up artist) are left feeling unfulfilled. Here are the good and bad elements that men can learn from pick-up artists.
08/29/2012 07:46 EDT