Directors both upstart and established are able to create whatever worlds their imagination (and technical know-how) can conjure. And quite frankly, when it comes to music videos it's the animated ones that are often more story-rich - not to mention pretty or hallucinatory or just in glorious defiance of the laws of physics.
Rae Ann Fera has been watching music videos (and lots of advertising) professionally for over 12 years now, first with the erstwhile trade magazine Boards and now with Fast Company’s Co.Create. She’s also been putting videos on a giant film screen (which is totally awesome, by the way) with Packaged Goods, a bimonthly series at the TIFF Bell Lightbox that celebrates short form filmmaking. She’s also programmed the Worldwide Short Film Festival’s Scene Not Herd program and was a juror for the 2012 Prism Prize. Packaged Goods: Artful Animation plays on Wed. Feb. 20 at the TIFF Bell Lightbox.
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