Publishers should dominate this service business; like Faber, they just need to start. Book production and retailing, whether by companies or individuals, is fully commoditized now also, so the key is to occupy the space held by, say, yoga instructors, dentists, psychotherapists, interior designers -- services for which you are as likely to pay more, to get a better job, than to pay less.
Strategist and serial entrepreneur in digital media
He led partnerships and content at the culture discovery start-up Small Demons and the magazine content aggregator Byliner. Previously he ran the iconic indie Soft Skull Press for which work he was awarded the Association of American Publishers' Award for Creativity in Independent Publishing in 2005—the last book he edited there, Lydia Millet’s Love in Infant Monkeys, was selected as a 2010 Pulitzer Prize finalist. He left in 2009 to found Cursor, now an open-source community publishing project and to run Red Lemonade as a pilot for the Cursor project. In 2010 the Utne Reader named him one of Fifty Visionaries Changing Your World and Mashable named him the #1 Twitter User Changing the Face of Publishing. In 2013 the UK’s Bookseller magazine picked him as one of the Five Most Inspiring People in Digital Publishing. He spent the 1990s as an experimental theatre director and producer.
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more