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Rob Henderson

President & CEO,

Rob Henderson, President and Chief Executive Officer of yconic, is a strong motivational leader with a proven track record for building teams, businesses and organizations.

At yconic, Rob leads a digital media company that has helped over three million young adults and partners with brands that want to build meaningful connections with youth. is Canada’s largest student platform with over 2.4 million registered students across North America. It is a place where students can give and get the help they want to manage student life. yconic also operates Canada’s largest youth focused market research panel, with more than 550,000 young adult panelists.

Prior to taking the wheel at yconic, Rob held several senior executive management positions leading sales, marketing and client service teams. As Partner and Chief Operating Officer of DECOSTA Marketing, Rob built the business from start-up into a multi-million dollar digital marketing agency. Rob has been a trusted digital marketing advisor for some the world's most respected brands including world renowned entertainers (Will Smith, Jamie Foxx, Kevin James), leading financial institutions, and consumer packaged goods companies.

Rob has a strong understanding of the youth market, and is passionate about helping and supporting youth. An entrepreneur at heart, one of Rob's passions is to help build and support a growing entrepreneurial culture in Canada. He is currently an advisor and donor to Enactus, Canada's largest student entrepreneurship program, which he is also a proud alumnus and the former Executive Director.

Rob is also the co-founder of the National Angel Investor Organization (NAO) with Henry Vehovec, an organization formed to solve the access to capital gap for early-stage Canadian companies.