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Rob Shirkey

Lawyer and Founder of Our Horizon

Rob Shirkey is a lawyer and founder of Our Horizon, a not-for-profit climate change organization based in Toronto that empowers people and communities across Canada to change the world.
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A Canadian Climate Change Idea For The World To Follow

Our greatest obstacle to transitioning to a more sustainable future is the systemic inertia of the status quo. The simple act of pumping gas is a habitual, automatic behaviour that has been normalized for several generations. Complacent, disconnected markets don't drive change. While we may not be actively saying, "Give me oil," we have the perfect downstream environment to perpetuate the status quo.
12/04/2015 11:50 EST
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Climate Change And This Rock We Call Home

As I sat by the waterfront, I would think about this tiny rock in the middle of nowhere hurtling through space at an unimaginable speed. Everything we've ever known and loved has unfolded on this rock and what we do to it will be the legacy we leave to our children and grandchildren. It's in this context that I think of climate change and how we've compromised the integrity of our home.
01/10/2015 11:41 EST
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Councillors, Remember That Effects of Burning Fossil Fuels Aren't Felt Immediately

No matter the issue -- whether you're a mayor with a substance abuse problem or a society with an addiction to oil -- the first step in addressing that challenge is to honestly face it. So I'm asking you to have the courage to take that first step. Think about it: If we're too timid to even put a simple sticker on a gas pump, what hope do we have in actually addressing climate change?
06/26/2014 05:22 EDT

Want Cheaper Alternatives to Fossil Fuels? Tax the Product That's Actually Causing the Harm

While many of us dislike the idea of paying taxes, we are actually already being taxed for our fossil fuel use by collectively paying for upgrades to our infrastructure. Taxing the product that's actually causing the harm would cause markets to shift; we would become more interested in seeking less costly solutions to meet the needs that are presently being met by fossil fuels.
09/30/2013 07:16 EDT

Warning Labels and the Psychology of Climate Change

Ever since launching our project to put climate change warning labels on gas pumps, people have frequently told me, "My friend still smokes, so warning labels don't work." They draw a very general conclusion from a very particular example. First, if you want to learn about the effectiveness of tobacco warning labels, you need to look at the studies. Second, if want to learn about the potential impact of our warning labels, you need to look at human psychology and the nature of climate change.
09/04/2013 08:26 EDT

Adam Smith Called: He Wants Warning Labels on Gas Pumps

Our dominant economic paradigm is premised on a worldview that we are self-interested, wealth-maximizing beings that respond like automatons to price signals. I think we're more than that. Our labels engage this part of us and are ultimately more congruent with what we are as human beings.
08/22/2013 11:37 EDT

Want to Stop Climate Change, Tar Sands, and Pipelines? Throw an Intervention

Let's learn from the failure of the War on Drugs. We targeted supply: how did that work out? Squash one producer or dealer, up pops another. Block one pipeline for pushing product, and another channel opens up. Successful approaches engage demand. It's been said that we're addicted to fossil fuels, why not have an intervention?
08/14/2013 12:29 EDT