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Sam Fiorella

Partner, Sensei Marketing; Author, Influence Marketing

Sam Fiorella is a Partner at Sensei Marketing, a customer experience consultancy with offices in Toronto and New York. Sam is the co-author of <a href="http://www.amazon.com/gp/product/0789751046/ref=as_li_ss_il?ie=UTF8&tag=sensblog01-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0789751046" rel="nofollow">Influence Marketing: How to Create, Manage and Measure Brand Influencers</a>, which presents a new model for influence marketing that moves the conversation beyond the current social scoring trend. Sam is also the creator and moderator of the #bizforum Twitter debate, where for the past 2 years business professionals discuss the pros and cons of trending business-related topics each Wednesday night. Follow Sam on <a href="https://twitter.com/samfiorella" rel="nofollow">Twitter </a>or connect with him on LinkedIn or on <a href="https://plus.google.com/u/0/112534439210288355963/posts" rel="nofollow">Google+</a>.
Is Toronto Ready To Be

Is Toronto Ready To Be Accessible?

The 2015 Pan Am and Para-Pan Am Games are fast approaching. Is Toronto ready? A recent blog written by Paralympic athlete and Canadian wheelchair tennis champion Joel Dembe suggests there is reason for concern.
10/07/2013 04:53 EDT
How Journalists Spun

How Journalists Spun RBC

The fact of the matter is that RBC didn't fire Canadian employees; a firm they contracted did. RBC responded by parading their senior executives in front of reporters with a factual account of the story, however no one wanted to hear it.
04/16/2013 08:18 EDT