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Sari Gabbay

CEO and Creative Director - U2R1 Media, Creative Agency

I love all things beautifully functional and I never live in just one roll. My 13 years of leading creative teams has allowed me to thrive as a business owner, brand and marketing strategist, art director and producer. My love for design started while studying Fashion Marketing at Ryerson University. As a student I took on an internship at Canada’s top fashion magazine - Flare, where I was hands-on in; digital production, copy writing and styling photo-shoots. I worked closely with the various departments, learning the ins and outs of print media and fashion communications.

Being the CEO and CCO of U2R1 Media Inc. a boutique marketing agency, I have created brand strategies and marketing campaigns for many companies ranging in size. From start-ups to major corporations. I love telling a story, seeing that story translate into visuals and watching how that story evokes emotion.

I've worked with some really incredible people and companies. I understand people, what makes them think and feel. Marketing is about emotion. If a person has empathy for their audience they will know how to captivate them.

Remember when Old Spice was your grandfather's cologne? I helped launch their re-brand to a new, younger audience. We created a nation-wide campaign with life-sized, deodorant kiosks equipped with data compiling software.

In 2012 I moved from Toronto to Los Angeles expanding the company into a global entity which has allowed me to launch my client's brands into national and international markets.

Our current focus is on lifestyle, hospitality and product based brands who are looking for someone who can creatively "bring it" and deliver results.
You are not your target

You are not your target audience

If there is one thing you can learn about marketing, it's that just because you create a service or product, and it came from your vision this does not mean that you are your target audience. Knowing...
07/10/2013 03:36 EDT
5 Strategies to Spring Clean Your Getty Images

5 Strategies to Spring Clean Your Business

Many businesses face transitions, and sometimes it is hard to embody change. But as with everything else in life, change happens constantly, and when we embrace it we end up realizing that it is likely for the better. Sometimes a good spring cleaning to get rid of the old and make space for the new is just what a company needs.
04/30/2013 12:02 EDT
5 Reasons Video is Essential to Your Bottom

5 Reasons Video is Essential to Your Bottom Line

Having a video these days is key to expanding your brand and increasing client retention. Just think of what you prefer when you land on a site -- how many videos do you watch that have been shared by your friends. To boost your bottom line and drive growth, here are the 5 reasons video is essential.
03/09/2013 11:38 EST