Director of Marketing, Monster Canada
Sheryl Boswell is a marketing and corporate communications leader engaged in strategic planning and execution to influence growth in both B2B- and B2C-driven markets. She has more than 20 years of progressive experience in strategic marketing, brand building, advertising, direct marketing, product management and product marketing, channel and partnership development, corporate communications and public and media relations. As Director of Marketing for Monster Canada, Sheryl leads the national marketing strategies for both employer and seeker audiences. Prior to Monster, Sheryl held a number of marketing and communications roles at ADP Canada. Sheryl holds a Bachelor of Arts Degree from Wilfrid Laurier University.
Employers should be actively taking steps to make all staff, no matter how long their agreement is, feel included, welcomed and heard.
These employees might have keenly accepted their job offer and tackled their assignments with gusto when they walked through the door on their first day. But after some time, experience and training, they might appear to be more confident than usual. You might notice signs of disengagement. What's an employer to do?
05/16/2017 01:49 EDT
Thirty years ago, robots might have seemed limited to science fiction novels, but even today there are many industries that have seen the shift towards automation take hold. AI is already impacting our workforce -- and the changes are likely just getting started.
04/20/2017 03:36 EDT
For women in particular, we know we have a different challenge than men when it comes to getting to that often desired executive position in the workplace. If we're going to reach that summit, we may need to look for a boost, or be the ones doing the elevating.
03/07/2017 11:38 EST
February serves as an annual reminder to celebrate all the things we adore and cherish. When you think about those things, does your job make the list? Or are you still holding out hope that you'll fall head over heels for a job?
02/10/2017 12:14 EST
If you haven't already, you might want to consider showing appreciation to employees who met or exceeded goals in the previous year. This might encompass targets ranging from sales or lead-generation, to client or customer satisfaction, to productivity and project completion.
01/10/2017 05:25 EST
During the holidays, the usual routines and motivations aren't the same and work tends to move at a slower pace. However, this doesn't mean you have to slow down, too. In fact, I find the time just before the holidays to be my most organized period. Below are some steps you can take to stay focused before the holidays and New Year approach.
12/14/2016 08:08 EST
We are currently at a historical crossroads where there's a shift in demographics in the workplace as people are living longer, active lifestyles. This also means that workplaces are made up of a rich mix of employees spanning generations both starting their careers and approaching retirement.
11/21/2016 01:55 EST
Loyalty is quite a buzzword around the workplace these days. Employers are continually seeking those committed individuals who want to learn and grow within a company and who see themselves staying in the same place (ideally in a new position, or two) for a lengthy period of time.
10/31/2016 09:44 EDT
As human beings, we often find ourselves doing the same things in the same ways. We pour a cup of coffee, turn on our computer at work, check email... the list goes on. And sure, we've heard the phrase "creature of habit" to validate this type of behaviour, but I'm here to declare it's okay to mix it up every once in a while.
09/15/2016 09:50 EDT
Job posters, your style could use a refresh. In the last 10 years, our entire way of communicating has been revolutionized
08/12/2016 04:23 EDT
Only recently has greater attention been paid to Generation Z. As more data is collected, what we are beginning to see is not so much a continuation of the trends we saw with Millennials, but the introduction of a new cohort with their own priorities, beliefs and abilities. With yet another generation (for a total of five!) entering the workforce, it's important to understand what makes them tick so that we can better understand how to make the most of them.
06/13/2016 01:53 EDT
The technology industry is a diverse field that offers those working within it opportunities to be creative, to be innovative and to do some truly unique work. But there's one well-documented issue -- technology remains a male-dominated field. This isn't just an issue south of the border.
05/11/2016 12:40 EDT
Every person reacts to a layoff in a different way. In the immediate aftermath, you'll likely experience a range of emotions, from sadness to anger, to fear and frustration -- possibly even relief. And at some point while you're processing this unexpected life change, you'll be met with a big question: Now what?
04/01/2016 12:04 EDT
Millennials are particularly sensitive to recognition, as only 40 per cent of millennials are happy with the rewards and recognition their company offers. The same survey found that while 50 per cent of millennial employees crave recognition, just 32 per cent say their company offers a recognition program.
03/02/2016 05:48 EST
It's finally happened: after working hard, paying your dues and mastering your assigned responsibilities, you've been recognized with a promotion. Having the opportunity to advance within a given company is something that many employees value. But what should you do if these changes leave you feeling overwhelmed?
01/26/2016 02:23 EST
Whether it's a long weekend or a two-week trip abroad, vacation time can recharge one's batteries and lead to improved productivity, more creativity and more effective collaboration.
12/16/2015 02:49 EST
Has your workplace seen an influx of millennials in recent years? If not, chances are you will in the near future. A mix of generations in the modern workplace often leads to a shift in the way that employees prefer to learn, resulting in a need to address different learning styles and varying preferences for consuming media.
11/24/2015 02:32 EST
t job we get post-graduation is not going to be the one we remain in for our entire career. The days of spending decades at the same company are, by and large, behind us. Some may switch jobs once or twice, but others may have to cut their teeth in a dozen positions before finding the right fit.
10/23/2015 08:18 EDT
At this stage in the year, your focus is likely on getting through the first few weeks of classes -- but you should also be thinking about what you can do to build your skill set to end the school year with some solid learning.
09/09/2015 05:28 EDT
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