The only constraint when a corporation decides to work on its credibility is the time, and in business, time is cash. People do not realize how long it could be to build a credibility sound enough to help them to get out of a crisis situation or to build a relationship with stakeholders. We often say that it takes years to build credibility and it takes hours to lose, and it is so true.
Lecturer and Ph.D. Candidate
Lecturer. Credibility Engineer. PhD Student: Source & Corporate Credibility, Trust & Reputation. #StopAnimalCruelty Activist & Vegetarian. 6+ yrs in Asia (Beijing, Shanghai, Singapore, now in Hong Kong).
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