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Stephen Murdoch

Stephen Murdoch is vice-president of public relations for Enterprise Canada

Stephen Murdoch is vice-president of public relations for Enterprise Canada and a part-time instructor in the post-graduate PR program at Niagara College. Twitter: @canadianprguy
Too Little Sunshine Can Take A Toll On Your Health,

Too Little Sunshine Can Take A Toll On Your Health, Too

Throughout this beautiful summer, now nearing its end, we have heard a lot of warnings about the UV index, and have been told to stay out of the sun. So, am I confusing people by saying that avoiding sunshine could hurt you?
09/26/2016 15:51 EDT
The Blurred Line Between Advertorial And

The Blurred Line Between Advertorial And Editorial

There used be a great divide between the advertising and editorial departments of media outlets; they operated in separate silos and never the twain shall meet. But those days are gone. At the end of the day, the media is a business -- and it's a tough business. Revenues are drying up, falling year after year. It makes good business sense to leverage earned media opportunities with a paid advertising buy.
04/07/2016 04:24 EDT