Stephen Murdoch is vice-president of public relations for Enterprise Canada and a part-time instructor in the post-graduate PR program at Niagara College. Twitter: @canadianprguy
Strong relationships have always been at the heart of good public relations. Today, with newsrooms shrinking, relationships are of the utmost importance in telling your story.
There used be a great divide between the advertising and editorial departments of media outlets; they operated in separate silos and never the twain shall meet. But those days are gone. At the end of the day, the media is a business -- and it's a tough business. Revenues are drying up, falling year after year. It makes good business sense to leverage earned media opportunities with a paid advertising buy.
04/07/2016 04:24 EDT
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