Sunta Sem is the content ninja at Onboardly, a startup specializing in PR and Marketing. And when she says ninja, she means ninja. Except the whole, knowing any form of fighting thing. Follow her @suntasem.
Working in marketing, I often find it hard to turn off that part of my brain. This is about an epiphany I had as a former OKCupid user and a more recent Tinder experimenter: online dating is the perfect analogy for digital marketing.
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