Tim Sinclair, is co-founder of U-Be-Livin-Smart, a Toronto-based food company that makes affordable, healthy, great tasting, nutrient–dense products. The business also has a goal of feeding 88 million underprivileged children and families in North America.
Another issue food banks are dealing with is gauging the nutritional value of their donations and purchases. In order to address "hunger," the nutrient value of food must be analyzed. Often, government assistance doesn't cover the much needed vitamin supplements that this underserved population needs to boost nutrition and health.
Don't ask customers to fill out paper work or give time or money. For example, with our program for every package of any of our products bought in a community, our consumer (through their purchase) and we at U-Be-Livin-Smart feed a needy individual in that community through a nearby food bank. All the consumer has to do is make the decision to purchase.
03/14/2014 12:35 EDT
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