The reason we want to leverage a new channel is for what it offers for the customer and the marketer. It changes the game up with a specific type of communication. Live streaming apps like Snapchat and Instagram keep customers and fans informed as exciting events happen; keeping them close to the action even if they can't physically be there.
Nowadays, newsletter sign-up forms require way more information than they used to. Just asking for name and E-mail is no longer enough to legitimately contact a user through their E-mail. If you want to make sure your marketing list generation method is legal, there are certain criteria to meet for CASL requirements.
Showing your customers that their voice counts for something helps to create an emotional bond between your customers and your brand. If you want to progress from selling a product to building a brand, this is invaluable.
For chain retailers, NFC can also be used to download information about product availability. If one store is out of stock, then it can provide a list of other stores within the vicinity that has the item in inventory. This increases the likelihood of customers immediately going to the same retailer in another location rather than potentially shopping at a competing store for the same product.
Canada's Anti-Spam Legislation (CASL) was created to protect Canadians from spam. It is the legislation which regulates commercial email, designed to keep unwanted and unrequested electronic messages out of user's accounts. CASL directly affects how businesses market to consumers.
The majority of fast food restaurants offer rewards for answering a survey on the back of their receipt. It's a fantastic idea in theory because it targets current customers who have just had an in-store experience and can give valuable data. But there are a few flaws in execution that make this method inefficient.
If you own a restaurant, you know how wonderfully rewarding the business can be. You also know tough it can be to consistently turn a profit. Fortunately, advances in technology like text message marketing and near field communication (NFC) are creating exciting new ways for restaurant owners to reach existing and potential customers.