Sportchek and Bell have released campaigns that are more than just one offs; they tell a contextually relevant Olympic story. They're doing it across multiple platforms in an attempt to capture the highly fragmented media consumer. Both tap into the competitive nature of the games, but is it really the best way to capture the attention of the majority of watchers?
SVP, Harbinger Communications
Deborah Adams is Senior Vice President at Harbinger Communications. She has over 20 year of experience creating strategy, providing counsel and developing brand-building programs specifically for female-centric products which has provided her with a rich understanding how to effectively infiltrate the ever-changing female culture.
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