05/25/2016 02:42 EDT | Updated 05/26/2017 05:12 EDT

4 Business Benefits Of Being Unapologetically Yourself

Invision for Parkwood Entertainment
IMAGE DISTRIBUTED FOR PARKWOOD ENTERTAINMENT - Beyonce performs during the Formation World Tour at the Rose Bowl on Saturday, May 14, 2016, in Pasadena, California. (Photo by Frank Micelotta/Invision for Parkwood Entertainment/AP Images)

Having been in business for almost two years now, it never ceases to amaze me how learning, growing and up-leveling continues to happen on a regular basis. And it's a good thing. It reminds me that I'm consistently opening myself up to opportunities and taking on larger projects. As a result, the challenges I face during the process results in incredibly valuable lessons.

Case in point -- my blog in The Huffington Post Canada last week caused quite a stir. I spoke from my heart, shared exactly what I thought and I was absolutely, unapologetically myself. Interestingly, the comments section was awash with backlash and the response on my other social media channels -- from people I know and love, I might add -- was not for the faint of heart. There were also people who wholeheartedly agreed with the piece. And it was brilliant! It showed that I was standing strong in my message and causing a polarizing reaction. I would take that any day over no reaction at all.

I'm not going to lie. When I read each hurtful comment, I did feel as though I had been punched in the gut. But only for a millisecond. Immediately after that, I defaulted to the lessons I've learned in seasons prior -- when someone spews hate, it says very little about their target and more about the person saying those cruel words. Here's what else.

There truly is a certain power that comes from the ability to read a negative comment about yourself, glance over it and just move on with your life. It's empowering as all hell. And as a solo entrepreneur with a personal brand, it's great for your business, too. Here's why.

It makes branding easier

It's tough to brand your business when you're constantly thinking about how you "have to" sound. What about if your brand was just who you are? What a radical concept. Making decisions on photography, logos and messaging becomes immensely easier when all you have to do is choose what best represents you as a human being. Now -- you may have to do a sh*t load of coaching and therapy and general soul-searching to find out who you are. That's what I did and it was time well spent.

It draws your audience to you

I'm sure you've heard the phrase, "Your vibe attracts your tribe." When I started out in business, I tried cringingly hard to figure out exactly who this tribe of mine was and I looked far and wide for where they might be lurking. Couldn't find 'em anywhere, for love nor money. The reality now is that I have a strong group of advocates and they have found me without too much effort on my part, and this happened the very moment I stopped being a wuss and I shared who I was as a person.

I published incredibly personal blogs here on The Huffington Post Canada. I posted my truth on social media. I stopped censoring myself. And in they came. Because when you are unapologetically yourself, the people you attract come to you with ease and they love you for who you genuinely are, without you having to force or construct a tribe.

It unleashes who you are truly meant to be

You know all those corny phrases like, "What would you do if you were not afraid or if failure wasn't an option?" Ask yourself the same question prefaced with, "Who would I be...?" You would be yourself. Your true, raw, ballsy, imperfect, amazing self. That's exactly who you should be, in every aspect of your life including your professional life. I receive a reminder of this fact whenever old photos of myself from my corporate days pop up in my Facebook memories. I honestly have no idea who that woman was, but she wasn't me. She was pretty much a watered down, sanitized, vanilla Cheryl because that's who I thought I had to be to survive in corporate. No fun.

Your confidence skyrockets

I can't talk confidence without mentioning my personal girl crush, Beyoncé. Do you think the immensely successful artist would have the same fan base if she shuffled shyly onto the stage wearing a conservative outfit as she warbled a sweet lullaby? I think not. And what about her song name that caused such a stir -- would it have the same impact if Queen Bey titled the tune, "Bow Down Ladies." No. If she had titled the song that way, it probably wouldn't be my jam, either. Beyoncé's confidence is at an all-time high because she is being herself and not giving a f*ck who doesn't like it. The irony? She has legions of fans who love her. And by my fangirling here, you would be absolutely correct in assuming I'm one of them.

If I was Beyonce, I would drop the mic right about now.

But I'm not Bey -- I'm myself. Flaws and all.

So saving the mic drop, I will close by reiterating -- be yourself. Your business will thank you for it.

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