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Rogers Unveils Unlimited Wireless Data Plans ... With Throttling After 10 Gigs

Upstart competitor Freedom Mobile is already offering an unlimited plan.
A woman speaks on her cell phone in front of a Rogers Communications sign before the company's annual general meeting in Toronto, April 22, 2014.
A woman speaks on her cell phone in front of a Rogers Communications sign before the company's annual general meeting in Toronto, April 22, 2014.

TORONTO — Rogers is making a major shift in its wireless service offerings by introducing unlimited data plans with no overage charges.

Canada’s three national carriers have been slower to adopt unlimited data plans than U.S. wireless networks.

Watch: Canadians’ top complaints about telecom services. Story continues below.

But unlimited data plans have been available from their regional competitor Freedom Mobile, which operates wireless networks in Ontario, Alberta and British Columbia.

Rogers says its new Infinite wireless plans will start at $75 for up to 10 gigabytes of full-speed data usage per month, followed by unlimited data at reduced speeds but without additional fees for going over the limit.

The Toronto-based company, which operates across Canada, says its new unlimited data plans will become available Thursday.

Rogers also says it will introduce new options for financing device purchases later this summer.

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