Right now we're in a world that sees transparency as the new form of integrity. Right now we're in a world that understands that reputation is everything. Loyalty is somewhat fleeting as consumers, armoured with this incessant flow of knowledge from the web, have the ability to make swift judgements and decisions about individuals, companies and governments, often times to the detriment of the target.
The emergence of social media has forced companies to stop hiding from behind that veil of corporate spin and address the very things that the web has thrown at them. Nothing is secret any longer. Even secrets that were once held secure behind invulnerable fortresses now have a strong probability of materializing today.
Is transparency as a norm working? Or, are the results of transparency surfacing a new order that will create yet another tier of acceptance from the masses?
Has the rise of transparency backfired?
Brian Solis painted a great picture of our online behaviours in this article
Online, just like in the real world, actions and words speak loudly. Unlike real life though, your digital footprints are there for anyone to find on Google, social networks, and in communities. These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you. Whether pure, sinister or simply inquisitive, whatever the reason, today these pieces construct a semblance of you and whomever sifts through your online legacy is left to their own surmise. This is too important to leave to chance. Online is the new real world. This is your life.
"Anonymity is Authenticity"
Following the death of Rahteah Parsons, who, after being assaulted by 4 boys, was tormented relentlessly by classmates and other kids on social networks; and also following the suicide of Hannah Smith, who experienced the same torment on Ask.fm, it's clear the internet has evolved to an era that has given free reign to voice an opinion and use like-minded affiliations to express and further spread that opinion. In these cases, anonymous profiles proliferated the incessant stream of hateful attacks that eventually wore down both girls' defences.
Christopher "Moot" Pool, founder of 4Chan, presented a polarized view of this and has argued that anonymity on social was necessary:
The cost of failure is really high when you're contributing as yourself. Those mistakes are attributed to who you are. Anonymity, in contrast, allows people to be creative, and poke and prod and try things they might not otherwise. Anonymity is authenticity. It allows you to share in a completely unvarnished, unfiltered, raw way.
And while I originally argue that anonymity was a cowardice state that allowed people to be and feel comfortable being the anti-self that runs away from accountability, my stance has seen another side of this coin.
Anonymity is Safe
It becomes clear that humans, while inherently social, are discriminating of the things we disclose and to those to whom we share. As per Solis,
We now live three lives online and will continue to do so in future; one that disappears, one that is secret, and one that sculpts our legacy.
If transparency breeds contempt, then anonymity should build acceptance
The freedom to express opinion and judgement without feeling guarded, or without fearing others linking you to a statement is indeed liberating. And while this free reign may take the form of a soapbox soliloquy or criticisms (and perhaps bullying attacks) against opposing views, there is a large segment of users who want the ability to share a secret, or have a place to vent their frustrations or challenges -- without the fear of reprisal.
Here are some recent stats for Snapchat from Mashable;
Launched at the tailend of 2012, it took less than 6 months for Whisper to accumulate 2 million users and a billion pageviews. Founder of Whisper, Michael Heyword said this about his vision for the app:
Whisper allows people to emote online in a way that won't ever be tracked to their permanent, cant-be-deleted data trail left by social media accounts.....Michael Heyward designed Whisper to let people take down the facade of perfection, anonymously, and just relate to one another. "You dont have to be this brand manager," he says. "It's exhausting."
I've recently downloaded Whisper and my experience has been more than liberating. It has allowed me an outlet to record my hopes, desires and more importantly, my anger and not-for-public emotions. Being judged in real life or on social takes its toll. If my reputation precedes me, then I will be discriminating about what I say in places where my content and identity are linked.
Popular opinion just doesn't matter. It's irrelevant. But I want to track progress in my life: my emotions, my dark moments, my personal observations, my milestones -- all in my own digital diary.
Why shouldn't users have the option to keep part of their identities secret and separate?
It's up to the next generation
This new medium has created is an endless volatile loop of positive and negative reinforcement. While transparency has extreme benefits, there are just as many negative consequences that have come as a result of creating this honesty within social channels. Society continues to send the wrong message to Millennials and GenZers, warning them to be more discerning and to suppress who they really are as individuals... warning them of the potential consequences should they venture down the wrong path.
How we communicate today poses tremendous issues for this younger generation. Their experiences are grounded in the fear of being vulnerable... fear of being misjudged... fear of not being accepted... fear of being punished. When the next generation grows up, it'll be up to them to shape the landscape and determine how to balance the impacts of transparency and anonymity.