The Olympics showcase the height of athletic prowess, so it only makes sense that they would also show off just how impressive technology can get when it's applied to sports.
Forget the multi-million dollar training facilities -- athletes are now putting the best of tech and science combined right on their bodies, often during the competitions themselves.
Based on creating the most aerodynamic equipment possible, or manipulating bodies into the absolute perfect form, these innovations trickle down to the public eventually, as with Speedo's LZR Racer swimsuit (now banned from the Olympics, but available to consumers).
While certain technologies remain controversial or even suspect -- the Japanese-invented kinesio tape that's been featured widely on everyone from volleyball players to divers is currently under the microscope for its muscle-strengthening claims -- they're always incredibly interesting to check.
SEE: 10 technological innovations being used at the London 2012 Olympic Games: