Decaf-Only Coffee Shop Opens In NYC, B.C. Founders Dubbed 'Weirdos'

A B.C.-based coffee company is the talk of the town in New York City for opening up a store that only serves decaf.

Swiss Water, based in Burnaby, uses "pure water" to filter caffeine out of its drinks, producing a chemical-free result that's said to taste the same as the caffeinated version.

It's a venture tailored to those enjoy drinking coffee later in the day than relying on it for a quick boost, according to the company's website.

On Friday, Swiss Water opened its colourful pop-up shop in NYC's snazzy Soho neighbourhood.

30 more hours until the #swisswatercoffeestudio opens its doors! It all begins Friday @ 11am! 300 Lafayette Street NYC. #chemex #pourover #coldbrew and #espresso are just a few ways that we'll be serving up #artwithoutcaffeine. See you there! #nyc #newyork #soho #popup #swisswater #dasicfernandez #coffee #coffeetime
A photo posted by Swiss Water® Decaf (@swisswater) on Oct 28, 2015 at 1:53pm PDT

Caffeine-free coffee shop opens in New York, undermining all reason and causing the city to collapse into itself https://t.co/EUdWOHKYlc
— Zach Seward (@zseward) November 1, 2015

i hear their next concept is an alcohol-free wine bar: Caffeine-Free Coffee Shop https://t.co/lgpXlOsJc9
— katherine sprung (@iamsprung) October 30, 2015

This is like a dream come true -- no chance of accidental caffeination! https://t.co/rcrlqNJZXV
— Aari (@aari) November 2, 2015

This is AWESOME!! @swisswater #artwithoutcaffeine #swisswaterdoesny pic.twitter.com/7dcQd8FuaU
— Brent G. Weitzberg (@Brentgw18) November 1, 2015

Stumbled upon the @swisswater pop-up in Soho, yesterday. Free coffee tasting, knowledgable staff and a fun experience. Who knew decaf could taste so good? Pictured here is their slow brew process. Definitely worth a visit! #swisswater #soho #popup #coffee #☕️ #swisswatergiveaway #vsco #vscocam #artwithoutcaffine #swisswaterny
A photo posted by Ronak Daya (@ronakdaya) on Nov 2, 2015 at 7:13pm PST

Jokes aside, the company said it had an "amazing opening day."

(Notice that they didn't say "opening morning." Coincidence? We think not.)