Tess Holliday is not one to shy away from the term plus-size — the size 22 supermodel and #EffYourBeautyStandards creator is an advocate for the term, calling out fellow curvy models for their aversion to the label.
The mother-of-one (who is currently pregnant with baby number two) feels there's no shame in being plus-size and continues to fight the stigma to prove it's okay to love your body, no matter your shape or size.
"I would have only been so lucky being a teenage girl seeing women embrace their bodies of all shapes, of all sizes, and realizing I didn't have to be ashamed of mine," the 30-year-old told HuffPost Canada Style of her racy Instagram photos while visiting Toronto to launch her new line with Penningtons. "It's this message of saying, 'This is our body and we're not ashamed and it's okay for you to love your body.'"
And while she wasn't so confident growing up, Tess says modelling and finding clothes that fit her body were key in her journey to becoming more comfortable with herself.
Watch the video above for more on Tess Holliday's journey to becoming more body confident.
You can check out her Penningtons collection below: